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Tag: improve retention

Will Speed & Efficiency Give AutoNation A Competitive Edge?

By Editor

Oct 12, 2018

The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago. AutoNation recently started to[…]

6 Simple Commission Ideas for Improving Automotive Customer Retention

By Editor

Driving Retention Blog

Mar 19, 2018

When attempting to improve customer retention, we often focus on incentives that will drive customer behavior to change: if we want to develop customer behavior X then we offer our customers incentive Y. And as we reward the behavior we want, the encouraged behavior will inevitably become more pronounced. What we frequently forget is that[…]