Groupon Rewards Launched in Attempt to Build Customer Loyalty
in Mar 28, 2018
Today Groupon launched the first phases of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers demonstrate no loyalty to the businesses offering deals. What Groupon Rewards Does: Groupon users who spend a merchant-determined fixed amount (at that same merchant) can earn[…]