Loyalty: It’s Not ALL About Millennials
in Apr 17, 2019
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers. The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of the report “Urban World: The global customers to watch.” According to Remes, the elderly population will grow by more than one-third[…]