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One Dealership’s Killer Community Support Program

By Editor
in
Driving Retention Blog
Mar 06, 2019

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters — animal lovers. Being a big animal lover himself,[…]

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How One Dealership Found the Recipe for Success in Customer Engagement

By Editor
in
Driving Retention Blog
Jan 30, 2019

Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers — customers are constantly barraged with messages from every side and in every way. Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into[…]

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