While national brands do little for creating local brand loyalty, having a strategy for creating brand loyalty at the store level is a must. Most consumer targeting correspondences have long been based on a sense of urgency, such as “sale ends today!” or “hurry, only a few left!” That strategy may work if you are[…]
When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27 announced the roll-out of a new Google Ad feature named Customer Match. This new[…]
In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d like to discuss why a great majority of dealers aren’t already using their data to its full potential. I[…]