The State of Customer Loyalty

By Editor
in
Driving Retention Blog
Jun 10, 2019

Colloquy just came out with its Annual Loyalty Census Report which informs retailers about top loyalty trends. The data in this report (which you can download free at the link above) is important for retailers to view and understand as it reflects the changing attitudes, desires and effectiveness of loyalty marketing, incentives and programs. In fact, this year had some pretty interesting results.  While loyalty program membership increased to[…]

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Efficiency is the Key to Loyalty

By Editor
in
Driving Retention Blog
Mar 11, 2019

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it. People are busy. When they pick up the phone to[…]

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Own Your Way to Customer Loyalty

By Editor
in
Driving Retention Blog
Dec 19, 2018

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue[…]

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