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Tag: customer expectations

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Customers Expect the Impossible – So Give It to Them

By Editor
in
Driving Retention Blog
Mar 22, 2019

As Henry Ford stated, “If I had asked people what they wanted, they would have said faster horses.” Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of[…]

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So You Think You Have Customer Loyalty Figured Out…Not so Fast!

By Editor
in
Driving Retention Blog
Feb 25, 2019

You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers? A recent article on Business2Community covered how a study by American Express of 11,000 people across the globe, found that[…]

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Food is the Way to a Man’s Heart… But Not That Kind of Food

By Editor
in
Driving Retention Blog
Feb 15, 2019

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the[…]

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The Key to Earning Business from Millennials May Not Be What You Think

By Editor
in
Driving Retention Blog
Nov 30, 2018

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going[…]

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How to Win Customer Loyalty in Social Media With Smart Inbound Marketing

By Editor
in
Driving Retention Blog
Jun 13, 2018

Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. An increasing number of people who like a[…]

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