Creating Dealership Brand Advocates

Creating Dealership Brand Advocates

in Oct 27, 2020

In today’s climate, consumers increasingly turn to family, friends, peers and even strangers to help make their buying decisions. Decisions as broad as who to do business with or as specific as which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too[…]

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What Happens When Company Culture Breaks Down?

in Jun 03, 2019

Unless you’ve been hiding under a rock, you’ve undoubtedly heard about all the chaos that’s been happening at Uber. What began as a single blog post has gained so much momentum that not only is the company under investigation by the government, but the CEO was ousted very ceremoniously. Allegations of sexism, sexual harassment, abuse and just about every[…]

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The End May Matter More Than The Beginning

in May 29, 2019

The business world – and the automotive industry – has started to see just how important customer experience is to loyalty and retention. New and improved technologies are regularly released that help streamline the buying process and further enhance the customer experience.  However, a customer can have an incredible experience in the beginning – perhaps it starts online then transitions to the store –[…]

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