Everyone appreciates getting more value out of an investment than they initially put in. It’s not very often, however, that both the dealer and the customer feel they’ve profited as they see fit when the customer leaves the dealership. One party usually feels that they could have – or should have – gotten “more”. Imagine[…]
Extended warranties and prepaid maintenance programs bring in immense revenue to dealerships. But many consumers aren’t aware that they can purchase extended warranties and prepaid maintenance plans after they’ve left the lot. Customers with newer cars will likely receive their dealer’s service coupon emails, thinking they won’t be requiring them. However, as their vehicles approaches[…]
Statistics show that a customer who has a positive experience will tell 4 to 5 people about it, and a customer who has a negative experience will tell more than 20 people about it. In addition, they will usually leave a review expressing their opinions online. These reviews can make or break your online reputation.[…]
When offering an automotive prepaid maintenance program (PPM) to customers, what is the dealership hoping to get in return? Certainly, one answer is to gain long term customer affinity for the dealership. While that affinity is profitable, experience shows that customers who use a dealer’s repair facilities are much more likely to purchase a subsequent[…]
In today’s climate, consumers increasingly turn to family, friends, peers and even strangers to help make their buying decisions – decisions as broad as who to do business with, or as specific as which item to purchase. Having a solid strategy for creating brand advocates is more important than ever before, as too many bad[…]