Using Marketing to Hire an Engaged Staff

in Mar 29, 2019

The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with[…]

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For Loyalty, All You Need Is Love

in Mar 27, 2019

As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this[…]

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Lack of Time Can Be Costlier Than You Think

in Mar 15, 2019

Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks — and the service department is just as overloaded. Not surprisingly, frequently the excuse, “there’s[…]

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Efficiency is the Key to Loyalty

in Mar 11, 2019

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it. People are busy. When they pick up the phone to[…]

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