Good Customer Service?

in Sep 26, 2018

Is your car dealership doing everything possible to keep your customers satisfied and happy?  Now, more than ever, your reputation for building relationships and retaining customers may depend on your company’s focus on providing the very best customer service. How is good customer service defined?  There isn’t a clear cookie-cutter answer to the question on what makes[…]

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Study Reveals that Dealer-Branded Prepaid Maintenance Programs Boost Customer Retention and Service Up-sell

Study Reveals that Dealer-Branded Prepaid Maintenance Programs Boost Customer Retention and Service Up-sell

in Sep 24, 2018

Dealer-branded prepaid maintenance (PPM) programs that are 100 percent funded by customers are boosting service revenue by 15 percent and customer retention to 60 percent (and even higher). These findings and other auto dealer reports are featured in a new white paper from Performance Loyalty Group. Ancira Winton Chevrolet in San Antonio, Texas, enjoys $80 additional up-sell per repair order[…]

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Don’t Get Blacked Out In Your Own Market

in Sep 19, 2018

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months of a[…]

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GM: Why Customers Are Loyal Despite Recalls

in Sep 14, 2018

A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes[…]

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How E-Mails Can Build Customer Loyalty

in Sep 12, 2018

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested[…]

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