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# Dealer Loyalty, Prepaid Maintenance Programs

Dealership Loyalty Program, Prepaid Maintenance, Customer Retention

## Sitemaps

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## Posts

- [Dealership Subscription Maintenance](https://performanceloyaltygroup.com/subscription-maintenance-programs/) - Dealership subscription maintenance programs are gaining popularity as an alternative to traditional vehicle maintenance.
- [Why Dealerships Need a Loyalty Program](https://performanceloyaltygroup.com/local-dealership-loyalty-programs/) - See how a localized dealership loyalty program can benefit you your dealership even if your OEM offers you their national program.
- [Compensation Can Affect Employee Loyalty & Satisfaction](https://performanceloyaltygroup.com/compensation-can-affect-employee-loyalty-satisfaction/) - Dealerships have forever tweaked pay plans to satisfy bottom lines and keep employees happy. Many employees in the sales department can make more money from a single sales commission than any technician can make in a day. There are even some salespeople that are so productive that their paychecks can exceed those of their sales
- [Don’t Eat Tomato Soup with Chopsticks](https://performanceloyaltygroup.com/help-customers-feel-appreciated-by-rewarding-loyalty/) - A loyalty program that rewards customers on top of excellect customer serivce can keep a customer engaged and loyally returning.
- [The Lasting Effects of Email Communication & Beyond](https://performanceloyaltygroup.com/building-dealersip-customer-loyalty/) - Email communication has a lasting effect on your customers. The effort your business puts pours into them can make or break your customer loyalty.
- [Quality Service Earns Customer Loyalty](https://performanceloyaltygroup.com/elements-for-creating-dealer-customer-loyalty/) - Many businesses fail to analyze the quality of their services. It's perhaps one of the most essential ingredients to earning and keeping customer loyalty.
- [Prepaid Maintenance Delivers More than Customer Retention](https://performanceloyaltygroup.com/best-dealership-prepaid-maintenance-program/) - Prepaid Dealer Maintenance Programs, self-administered, customizable, service lane compatible.
- [The Recipe for Successful Customer Retention](https://performanceloyaltygroup.com/dealership-customer-retention/) - Growing and retaining customer retention starts with your dealership's culture Ready your staff, avoid roadblocks, and keep your customers coming back.
- [Employee Turnover Is Hurting Your Dealership.](https://performanceloyaltygroup.com/is-employee-turnover-hurting-your-dealership/) - Employee turnover continues to take a significant toll on your dealership. By switching to base-waged positions, you meet your customers' and employees' needs.
- [Win Customer Loyalty Through Convenience](https://performanceloyaltygroup.com/increasing-dealership-customer-loyalty/) - Sale tactics have recognized the value of convenience. Dealerships can earn customer loyalty with quick and convenient service experiences.
- [The Longer You’re Married, the Harder You Have to Work](https://performanceloyaltygroup.com/dealership-loyalty-program-1/) - Creating loyal dealership customers is sort of like getting married. The introduction is followed by a period of courtship and, if all goes well, commitments are made.
- [Improving Profitability & Loyalty with Your Service Drive](https://performanceloyaltygroup.com/improving-service-drive-profitability-and-loyalty/) - Retail customers have so many options when it comes to their vehicle service. A well run service drive can grow profits and improve profitability and loyalty.
- [Teamwork Makes Your Service Lane Work for You](https://performanceloyaltygroup.com/selling-in-the-service-lane/) - Without a service lane sales procedure, most dealerships are missing out on additional sales opportunities. Get your service advisors involved in sales.
- [How To Continue A Healthy Relationship with A Loyal Customer](https://performanceloyaltygroup.com/decreasing-customer-defections/) - Gaining a loyal customer is like forming a relationship. Continue putting in the work, and you'll gain your customers' trust and revenue for your dealership.
- [Easily Improve Your Dealership's Customer Loyalty](https://performanceloyaltygroup.com/improving-dealership-customer-loyalty/) - It's important to note that as long as your business is offering its best, it will manifest customer loyalty, time and time again.
- [Be Consistent and Gain Customer Loyalty](https://performanceloyaltygroup.com/consistency-is-key-to-customer-loyalty/) - While likeability and brand are important, trust and consistency are the main ingredients in earning customer loyalty. Be consistent in service and experience.
- [The Secret to Earning Customer Loyalty is Honesty](https://performanceloyaltygroup.com/creating-dealership-customer-loyalty/) - The key to customer loyalty is operating your dealership with honesty. When consumers trust their dealership, your sales and service revenue prospers.
- [Here's How to Increase Local Brand Loyalty](https://performanceloyaltygroup.com/creating-local-dealership-brand-loyalty/) - While national brands do little for creating local brand loyalty, having a strategy for brand loyalty at the store level is a must.
- [Quality Customer Service Produces Life Long Revenue](https://performanceloyaltygroup.com/creating-good-dealership-customer-service/) - Now, more than ever, your reputation for building customer relationships may depend on your company’s focus on providing high quality customer service.
- [Dealer Prepaid Maintenance and the Service Lane](https://performanceloyaltygroup.com/selling-dealership-prepaid-maintenance/) - Want to capture more revenue in your service lane with little effort and no investment? Dealer Prepaid Maintenance programs will do just that.
- [Customer Loyalty: A Guide to Building A Lifetime Business](https://performanceloyaltygroup.com/building-lifetime-dealership-loyalty/) - Building lifetime customer loyalty is the primary purpose behind any good rewards program. The rewards should be easy to earn and valuable to your customers.
- [Dealership Loyalty Programs Benefitting Everyone Involved](https://performanceloyaltygroup.com/management-measurement-of-dealership-loyalty-programs/) - Loyalty programs are powerful customer retention tools. Well-organized and marketed loyalty programs reveal the value a business offers its consumers.
- [The Key to Modern Customer Loyalty is Convenience](https://performanceloyaltygroup.com/key-to-dealership-customer-loyalty/) - Modern customer loyalty is cemented in convenience and experience. Evaluate your service department and see just how convenient it is to your customers.
- [Loyalty Programs - Rewarding the Customer and the Dealer](https://performanceloyaltygroup.com/dealer-loyalty-programs-are-more-than-just-rewards/) - Customer loyalty programs emphasize more than just earning rewards. One of the most important benefits of loyalty programs is local branding for your business.
- [Maximizing Your Customer Loyalty - The Four Types of Loyalty](https://performanceloyaltygroup.com/different-types-of-dealership-loyalty/) - Customers will exhibit versions of customer loyalty, depending on their buying habits. Understanding buying habits helps us become better better retailers.
- [Information is a Powerful Loyalty Tool](https://performanceloyaltygroup.com/a-powerful-dealership-loyalty-tool/) - The long-term success of a dealership requires a customer base it can rely on. There is more benefit (and profit) that comes from a happy, loyalty customer
- [Earning True Customer Loyalty Through Your Rewards Program](https://performanceloyaltygroup.com/generating-customer-loyalty/) - Earning true customer loyalty is a process and it takes a fair amount of time. Some results are not apparent for months but it will be worth it.
- [Building Dealership Loyalty, Far and Wide](https://performanceloyaltygroup.com/how-to-build-loyalty-auto-dealerships/) - The automotive industry has been in constant flux. New technologies have exploded onto the scene with electric vehicles, autonomous vehicles, and assistive tools. Include the challenges that Covid-19 has created and many dealers have had to adopt a whole new way doing business and that includes new ways to build dealership loyalty. In addition, consumer
- [Creating Brand Advocates for Your Business](https://performanceloyaltygroup.com/creating-dealership-brand-loyalty/) - Creating brand advocates is not as simple as it used to be in our digital world. It's important to stay on top of customer reviews to maintain your reputation.
- [Dealership Prepaid Maintenance - Pricing Your Plans for Success](https://performanceloyaltygroup.com/dealership-prepaid-maintenance-pricing/) - Dealership prepaid maintenance pricing is so important that it may be the single biggest factor between success and failure.
- [Make Your Dealer Prepaid Maintenance Program Work for You](https://performanceloyaltygroup.com/dealership-prepaid-maintenance/) - A prepaid maintenance program is one of the best kept secrets contributing to overall dealership success. Pricing your PPM effectively will ensure it's success.
- [Prepaid Maintenance Extends to Ridesharing & Food Delivery](https://performanceloyaltygroup.com/prepaid-maintenance-in-the-age-of-ride-sharing/) - As ridesharing and food delivery becomes more and more popular, there is one question posed – do ridesharing services fit into the prepaid maintenance equation?
- [Prepaid Maintenance Programs Providing Everyone the “Win”](https://performanceloyaltygroup.com/prepaid-maintenance-creates-dealership-loyalty/) - It is today’s technology- driven PPMs' ability to retain a customer’s business and create upsell opportunities that make them worth everyone’s time and money.
- [Prepaid Maintenance Plans Serving You Retention AND Revenue](https://performanceloyaltygroup.com/retention-vs-revenue-todays-prepaid-maintenance-plans/) - The new generation of self-administered, self-managed PPM plans offer benefits beyond customer retention, one being more revenue.
- [Keep Them Coming Back for Prepaid Maintenance & More](https://performanceloyaltygroup.com/the-lowest-hanging-fruit-for-revenue-doesnt-want-to-buy-a-car/) - Extended warranties and prepaid maintenance programs bring in revenue to dealerships. But consumers don't know they can purchase after they’ve left the lot.
- [How to Gain A Solid Online Reputation & Customer Loyalty](https://performanceloyaltygroup.com/tips-for-creating-dealership-customer-loyalty/) - Maintaining your online reputation is crucial to your business. New and existing customers read reviews to decide where to put their money.
- [Increase Your Service Revenue & Make Your Fixed Ops Variable](https://performanceloyaltygroup.com/make-your-fixed-ops-variable-6-tips-to-increase-your-service-revenue/) - Market your service departments to increase customer retention, gain new customers, and boost service revenue. Make your fixed ops variable from all angles.
- [Dealership Loyalty Over The Holidays](https://performanceloyaltygroup.com/dealership-loyalty-for-the-holidays/) - Creating dealership loyalty for the holidays is easy to motivate, reward and entice your members with special holiday offers.
- [Consumer Attention Spans Are… Declining](https://performanceloyaltygroup.com/keeping-your-customers-attention/) - Start analyzing consumer behavior as far as what is working, what is not and what is needed. Don't risk losing consumer attention or revenue.
- [Communication Makes Everything Easier](https://performanceloyaltygroup.com/communication-improves-dealership-customer-loyalty/) - Communication has always been one of the keys to long-term customer satisfaction. Personal interaction remains a key factor in keeping customers loyal.
- [A Successful Rewards Program Isn't All About Rewards](https://performanceloyaltygroup.com/successful-dealer-loyalty-rewards/) - Don't just leverage your loyalty program to create loyal customers, leverage your customer experience first then use your loyalty program to reward.
- [Wowing the Customer](https://performanceloyaltygroup.com/wowing-the-customer-great-customer-service/) - A great customer experience makes a huge impact on loyalty without hurting your bottom line. Find small things to make the customer's day a little more special.
- [5 Tips for Building Customer Loyalty](https://performanceloyaltygroup.com/5-tips-for-building-customer-loyalty/) - Even though businesses spend a great deal of time marketing to new customers, the best business lies in existing clients. Loyal customers tend to buy more, spend more and talk about your business more. Before customer loyalty programs came about, sincere customers got the same standard perks as the rest of the world, until finally, someone spoke
- [How One Dealer’s Gumbo Attracted His Community](https://performanceloyaltygroup.com/how-one-dealers-gumbo-attracted-his-community/) - Community involvement is a vital component in branding, in building trust and the desire for local residents to do business with your dealership.
- [Communication Helps Increase Productivity](https://performanceloyaltygroup.com/shattering-communication-silos-increases-productivity/) - Managers may want to consider allowing faster communication channels that solve problems. Employees do their jobs better and you see increased productivity.
- [Do Loyalty Programs Pay Off?](https://performanceloyaltygroup.com/do-loyalty-programs-pay-off/) - In a world filled with loyalty programs, it’s always interesting when I talk to a dealership that harbors doubts. The cost involved in having a loyalty program is minimal compared to the revenue generated. However, at times it seems as if dealers are intimidated by the effort it would take to administer one. Loyalty program
- [The State of Customer Loyalty](https://performanceloyaltygroup.com/the-state-of-customer-loyalty/) - The best loyalty programs are easy to use and provide customers with an end-goal of an attractive reward that doesn’t seem impossible to reach.
- [Clever Interactions with Customers Create Customer Loyalty](https://performanceloyaltygroup.com/clever-interactions-with-customers-create-customer-loyalty/) - As consumers increasingly shift their shopping online, choosing to skip visits to traditional retailers, it’s become difficult for businesses to get that all important relationship-building face-to-face time. In the automotive industry, a similar shift is happening. Industry disrupters are taking the whole purchasing process online, forcing major automotive companies to develop technology that allows consumers
- [Do you Value your Employees? Show Them!](https://performanceloyaltygroup.com/do-you-value-your-employees-show-them/) - A little over a year ago, the founder of a credit card payment processing company made an unorthodox move that resulted in some very mixed reactions and a whole lot of media attention. Dan Price, founder of Gravity Payments, cut his own salary by 93% (from $1 million to $70,000 per year). He did this
- [5 Things That Make a Great Customer Experience](https://performanceloyaltygroup.com/5-things-that-make-a-great-customer-experience/) - A great customer experience is something that all businesses should strive for. It is not just something you define, but rather something your customers do.
- [Is Amazon’s New Patent Terrible or Brilliant for Customer Loyalty?](https://performanceloyaltygroup.com/is-amazons-new-patent-terrible-or-brilliant-for-customer-loyalty/) - Amazon's technology patent, no retail store can use this technology against Amazon to prevent price comparisons without violating Amazon’s patent and opening themselves up to a lawsuit.
- [When It Comes to Customers Don’t Judge a Book By Its Cover](https://performanceloyaltygroup.com/when-it-comes-to-customers-dont-judge-a-book-by-its-cover/) - Treat every customer that walks into your showroom like gold and you will find that not only do you sell more cars, you also hold more gross.
- [Text Communication](https://performanceloyaltygroup.com/text-communication-googles-wake-up-call-to-dealers/) - Text messaging isn’t going away. As a form of communication it’s only going to get more popular. Flip the “on” switch and be there when they reach out.
- [Customer Acquisition Can Be More Effective When You Spend $0](https://performanceloyaltygroup.com/customer-acquisition-can-be-more-effective-when-you-spend-0/) - Change your customer acquisition strategy. Consumers not only determine where they want to purchase a vehicle but who they want to deal with.
- [Don’t Forget Mr. & Mrs. Cellophane!](https://performanceloyaltygroup.com/employee-engagement-improves-company-culture/) - Employee recognition reinforces desired behavior, acknowledges employees when they do a great job and leads to consistency in desired behavior.
- [Go Fast and Break Things](https://performanceloyaltygroup.com/go-fast-and-break-things/) - Don't be afriad to try new things, change processes, adopt new technologies and offer an easier customer experience and transaction.
- [Customer Satisfaction Failures Can impact your Wallets](https://performanceloyaltygroup.com/customer-satisfaction-failures-can-impact-your-wallets/) - It really doesn’t matter whether the customer is right or wrong. It’s really about how the customer's experience is perceived.
- [Why the Least Interesting Thing for Consumers Will Be to Drive a Car](https://performanceloyaltygroup.com/why-the-least-interesting-thing-for-consumers-will-be-to-drive-a-car/) - With the many integrations and new, upgraded technology on the horizon, younger consumers will not be focused on what vehicle they are driving.
- [Why Worry: Disrupting the Disrupters](https://performanceloyaltygroup.com/why-worry-disrupting-the-disrupters/) - The customer experience at your dealership is more important than ever before. With start-ups aiming to take away sales by luring customers with promises of a hassle-free buying experience, customers are starting to realize that they no longer have to sit at a dealership for hours. In fact Amazon France just sold a car completely onlineand
- [Loyalty: It’s Not ALL About Millennials](https://performanceloyaltygroup.com/loyalty-its-not-all-about-millennials/) - A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers. The podcast featured Jaana Remes, partner of the McKinsey Global Institute, and coauthor of the report “Urban World: The global customers to watch.” According to Remes, the elderly population will grow by more than one-third
- [Porsche Plans to Bring some Disney Magic to its Dealerships](https://performanceloyaltygroup.com/porsche-plans-to-bring-some-disney-magic-to-its-dealerships/) - An internal program designed to improve the customer experience at your dealership can certainly mean future business and revenue growth.
- [How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers](https://performanceloyaltygroup.com/how-mazdas-new-recipe-for-customer-loyalty-can-translate-to-dealers/) - In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan mostly revolves around vehicle quality and diversity, as well as shifting from a sales-focused goal to one of retention, it also includes a nationwide
- [What Would Your Customers Do If There Weren’t Any More Discounts?](https://performanceloyaltygroup.com/what-would-your-customers-do-if-there-werent-any-more-discounts/) - Loyalty is a fickle thing. While your customer has consistently serviced their vehicle with you, when they get that $19.95 oil change coupon from your competition, will it go in the trash, or will they choose to take advantage of it and defect to the competition? Most consumers love sales and discounts. In fact, the
- [Socially Responsible Dealerships & Customer Loyalty](https://performanceloyaltygroup.com/socially-responsible-dealerships-customer-loyalty/) - All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment and loyalty. And these programs can also motivate
- [Turning the “Perfect” Opportunity into Goodwill and Car Sales](https://performanceloyaltygroup.com/turning-the-perfect-opportunity-into-goodwill-and-car-sales/) - While car dealerships aren’t necessarily held in high regards by consumers, there are many dealers out there that are pillars of their community. Big hearted philanthropists who understand the sense of community and the importance of being involved. A great example of this – and the impact it has had on the community – is
- [Don’t Let Your Loyalty Program Backfire!](https://performanceloyaltygroup.com/dont-let-your-loyalty-program-backfire/) - The intention of a loyalty program is to show your customers that they are appreciated and encourage them to choose your business over any competition. These programs can create value and generate lifetime relationships with customers — as long as the experience remains consistently pleasant. However, a trend currently rearing its head in the loyalty
- [Successful Performance Loyalty Group Dealers Featured Twice in Automotive News!](https://performanceloyaltygroup.com/successful-performance-loyalty-group-dealers-featured-twice-in-automotive-news/) - Performance Loyalty Group is privileged to have been included in not one, but two recent Automotive News articles outlining the success our auto dealer clients experienced using our products to gain and retain customers, build stronger relationships and drive more revenue. The first was in May 2016, and highlights the spectacular results H&H Chevrolet experienced
- [When Being a Manager Requires Compassion](https://performanceloyaltygroup.com/when-being-a-manager-requires-compassion/) - The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close) and don’t include many weekends off, as Saturday and Sunday are typically busy days, when consumers have time to shop for a vehicle. A recent
- [CrossFit for Dealerships: Building a True Team](https://performanceloyaltygroup.com/crossfit-for-dealerships-building-a-true-team/) - If you’ve ever worked in automotive retail, you know that there are constant internal struggles going on between employees and their departments. The structure of most dealerships actually encourage this – similar to how a salesperson’s pay plan incents them to sell cars. The most obvious friction oftentimes occurs between sales and service. While in
- [So You Think You Have Customer Loyalty Figured Out…Not so Fast!](https://performanceloyaltygroup.com/so-you-think-you-have-customer-loyalty-figured-outnot-so-fast/) - You may think that simply because you offer an excellent customer experience, your customers will be loyal… but what is really happening? Is it possible that YOUR definition of a great customer experience differs from your customers? A recent article on Business2Community covered how a study by American Express of 11,000 people across the globe, found that
- [Do You Have A “Super” Loyalty Program?](https://performanceloyaltygroup.com/do-you-have-a-super-loyalty-program/) - Loyalty programs are nothing new to retail. In the beginning, most consisted of simple punch cards or other basic means of tracking customer transactions. As technology improved, many programs became digitized with key tags, cards and other ways for retailers to keep track of these transactions, aside from purely manual means. Then came big data,
- [One Dealership’s Killer Community Support Program](https://performanceloyaltygroup.com/one-dealerships-killer-community-support-program/) - Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a need and a raving group of supporters — animal lovers. Being a big animal lover himself,
- [Now Is the Time to Be Selling Pre-Paid Maintenance](https://performanceloyaltygroup.com/now-is-the-time-to-be-selling-pre-paid-maintenance/) - With the major shift into leasing certified pre-owned vehicles by several OEMs and major financial institutions, many dealers have predicted a decline in service contract sales. However, according to an article in Automotive News, they would be wrong to do so. Due to an influx of low-mileage pre-owned vehicles, captive finance companies and others have started to
- [Employee Retention: Why Are We Going Backwards?](https://performanceloyaltygroup.com/employee-retention-why-are-we-going-backwards/) - A recent article in Automotive News reports that the three-year employee retention rate at dealerships reached a new low, dropping by 2%. In fact, the study showed that only 1/3 of sales consultants stay at a dealership for 3 years or longer. The article went on to share that the average tenure for sales consultants has steadily
- [Digital Car Buyers Mean More Showroom Traffic, Not Less](https://performanceloyaltygroup.com/digital-car-buyers-mean-more-showroom-traffic-not-less/) - There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that. However, some dealers are afraid to adopt these solutions for fear
- [The Rush to Automation Could Be Detrimental to Loyalty](https://performanceloyaltygroup.com/the-rush-to-automation-could-be-detrimental-to-loyalty/) - Humans naturally crave interaction with other humans. However, as technology advances, there is an increasing push by companies to automate as much of their processes as possible. While this is understandable, as it saves on costs, the path technology is taking us down could prove to be a double-edged sword. Think about all the automated
- [For Loyalty, All You Need Is Love](https://performanceloyaltygroup.com/for-loyalty-all-you-need-is-love/) - As technology has caused a significant shift in consumer interactions and desires, retailers have to follow suit in order to retain the consumers’ business. Customer loyalty is an increasingly fickle thing. And, as convenience has become so easily attainable for today’s consumers, some retailers believe that the only competitive arena left is price. However, this
- [Customers Are “Hooked On a Feeling”](https://performanceloyaltygroup.com/customers-are-hooked-on-a-feeling/) - In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies that try to fight declining customer satisfaction by lowering prices are going about customer satisfaction the wrong way. Instead, they state that the magic to winning customer loyalty is based on understanding what the customer will do next. An article in MediaPost,
- [Surprise and Delight EVERYONE, Customer or Not!](https://performanceloyaltygroup.com/surprise-and-delight-everyone-customer-or-not/) - What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or, at the very least acknowledge the mishap to the customer. Perhaps send some flowers or a gift card.
- [How to Add $106,000 to Your Bottom Line](https://performanceloyaltygroup.com/how-to-add-106000-to-your-bottom-line/) - Want to boost your sales 24% and add $106,000 per year to your bottom line? Well, here’s the deal: It’s all about the customer experience. A lot has been written about how industry disrupters are currently threatening market share. These online auto buying sites provide consumers with an easier, friendlier way to buy a car.
- [They’d Rather Clean a Toilet than Talk to You](https://performanceloyaltygroup.com/theyd-rather-clean-a-toilet-than-talk-to-you/) - In this age of always-connected consumers seeking instant gratification 24 hours per day, consumer engagement and the customer experience are more important than ever in order to earn that elusive thing: Customer Loyalty. Consumers are more independent than ever before. They’re tired of chasing automated phone systems and having to tell their story multiple times
- [Can an App Create a Customer Experience? Ford Thinks So](https://performanceloyaltygroup.com/can-an-app-create-a-customer-experience-ford-thinks-so/) - At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which allows Ford owners to utilize some unique services related to ride-sharing and mobility. Some of the planned features include FordGuides, which
- [Is Uber Shooting Itself in the Foot with Surge Pricing?](https://performanceloyaltygroup.com/is-uber-shooting-itself-in-the-foot-with-surge-pricing/) - Ever popular transportation service Uber is coming under fire for what some say is an exploitative business practice. Uber tends to be a convenient and economical way to get around town – especially for inner city dwellers that don’t own vehicles and travelers who don’t necessarily need a rental car. In an effort to encourage
- [Know your Competition! What Independents Are Doing to Retain Customers](https://performanceloyaltygroup.com/know-your-competition-what-independents-are-doing-to-retain-customers/) - There is a constant stream of advice from industry experts concerning customer loyalty and retention. While most of the advice is on point, a large piece is typically missing in the bigger picture. In order to increase market share, businesses must be aware of what their competition is doing. Turning a blind eye to pricing
- [What Do Consumers Want in Exchange for Their Loyalty?](https://performanceloyaltygroup.com/what-do-consumers-want-in-exchange-for-their-loyalty/) - It’s getting more difficult to earn and keep loyal customers. Consumers these days have so many choices for their shopping needs that it only takes that deep discount, or shiny bauble, to lure them to your competition. As businesses scramble to create positive customer experiences by ensuring superior customer service, consumers increasingly realize they are
- [Less Complaints Don’t Always Equal Increased Customer Satisfaction](https://performanceloyaltygroup.com/less-complaints-dont-always-equal-increased-customer-satisfaction/) - It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint. However, in today’s world
- [Going Beyond All-You-Can-Eat In Loyalty](https://performanceloyaltygroup.com/going-beyond-all-you-can-eat-in-loyalty/) - When consumers think of loyalty programs, they typically think of racking up miles, or frequenting a business in exchange for rewards, perks or freebies. No matter what business you patronize, there is a good chance that it is offering some sort of loyalty incentive. In fact, many argue that loyalty programs are so prevalent nowadays
- [The Mind is Like a Parachute – It Works Best When Open](https://performanceloyaltygroup.com/the-mind-is-like-a-parachute-it-works-best-when-open/) - Competition in business is usually a good thing. Sure, we’d all like to have the market cornered, but without a little competition we would perhaps never figure out ways to improve our products or services and keep our customers coming back. In an interesting article on Infusionsoft’s “Big Ideas Blog,” a few examples of businesses thinking outside
- [What History Can Tell Us about Loyalty](https://performanceloyaltygroup.com/what-history-can-tell-us-about-loyalty/) - “The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England. Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some historians even estimating support in the 20-30% range. The
- [Who Is More Loyal? Floyd Mayweather Or The Dealer?](https://performanceloyaltygroup.com/who-is-more-loyal-floyd-mayweather-or-the-dealer/) - A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been willing to do whatever it takes for his client to keep him satisfied. There’s little doubt that Floyd Mayweather probably gets what he wants when he
- [Innovative Dealer Partners with Village to Increase Sales and Loyalty](https://performanceloyaltygroup.com/innovative-dealer-partners-with-village-to-increase-sales-and-loyalty/) - According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while also helping to support local businesses. Glenn Bockwinkel, President of Acura of Libertyville, approached the mayor of his local town and proposed an idea that
- [Is Giving Up Profit A Smart Path To Customer Loyalty?](https://performanceloyaltygroup.com/is-giving-up-profit-a-smart-path-to-customer-loyalty/) - A dealer in Washington state has taken a highly unusual – and unheard of – path to customer retention and loyalty. According to Automotive News, Denver Morford, dealer principal at Barry Chrysler-Dodge-Jeep-Ram in Ephrata, Wash., doesn’t believe in dealer reserve. Not only does he not believe in it but he also educates his customers during the
- [Would You Like White or Red Wine With Your Oil Change?](https://performanceloyaltygroup.com/would-you-like-white-or-red-wine-with-your-oil-change/) - If you were to ask today’s consumers if they’d like to hang out at a car dealership, chances are that the majority would respond “no.” When consumers do visit a dealership to purchase a vehicle or get their vehicle serviced, many times the process can be longer than desired and is not always a great
- [Why You Must Have a System for Resolving Customer Complaints](https://performanceloyaltygroup.com/why-you-must-have-a-system-for-resolving-customer-complaints/) - A recent study by the Tempkin Group found that it takes an average of five clients giving positive referrals for your business in order to get one new client. Yet it takes only two disgruntled customers speaking negatively about your business for you to lose one customer. You do the math…that means it’s twice as important to
- [Google Just Made Targeted Ads More Effective](https://performanceloyaltygroup.com/google-just-made-targeted-ads-more-effective/) - When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27 announced the roll-out of a new Google Ad feature named Customer Match. This new
- [Don’t Give Up On Your Customers and They Won’t Give Up On You](https://performanceloyaltygroup.com/dont-give-up-on-your-customers-and-they-wont-give-up-on-you/) - In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be forgiving. Take for example, the story relayed in
- [Is Spreading the Sales Process Out the Answer to Excellent CSI?](https://performanceloyaltygroup.com/is-spreading-the-sales-process-out-the-answer-to-excellent-csi/) - A hot topic of much discussion today is the decrease in the sales process. There are many opinions on whether shortening the time it takes consumers to buy a vehicle is the answer to providing a better customer experience. There’s no doubt that it can be arduous and exhausting for a consumer to buy a
- [The Key to Earning Business from Millennials May Not Be What You Think](https://performanceloyaltygroup.com/the-key-to-earning-business-from-millennials-may-not-be-what-you-think/) - In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going
- [Want to Increase Sales? Target Your Current Customers](https://performanceloyaltygroup.com/want-to-increase-sales-target-your-current-customers/) - Social Media Examiner recently published an interview with Becky Carroll, author of The Hidden Power Of Your Customers, a book about growing your business by tapping into your current customers. Yes, your current customers. As small business owners, we often focus on acquiring customers. The easiest sale, however, is to the ones we already acquired. Think about it: you
- [Want to Know Why Consumers Don’t Trust Us?](https://performanceloyaltygroup.com/want-to-know-why-consumers-dont-trust-us/) - The reason that consumers don’t trust us is simple… the messages we send them aren’t believable. Point in case: Doug Demiro, a former manager of Porsche Cars North America, and now author of a popular column on automotive website Jalopnik, answered a reader’s question in his column that illustrates this point very clearly. The question essentially boiled
- [GM: Why Customers Are Loyal Despite Recalls](https://performanceloyaltygroup.com/gm-why-customers-are-loyal-despite-recalls/) - A recent article on the Huffington Post asked why consumers are still buying GM vehicles despite all of the recent recalls. There’s no question that there are many concerned owners of GM vehicles. According to the article, GM has “issued 44 recalls in North American this year, stemming from problems that have been tied to 50 crashes
- [First Comes Love, Then Comes Marriage…Then Comes??](https://performanceloyaltygroup.com/first-comes-love-then-comes-marriagethen-comes/) - Do you think your customers feel the same about your company as you think they do? Think again, they probably don’t. These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message as to “Why Buy from Us” integrated into their
- [How to Make Lemonade Out of Lemons: the Easy Way](https://performanceloyaltygroup.com/how-to-make-lemonade-out-of-lemons-the-easy-way/) - There are many stories of young kids or teens starting successful businesses. And there are as well the simple stories of kids mowing lawns or washing cars to earn extra money while their friends are out playing. A similar story gained national media attention when a 12-year old decided to open a lemonade stand in his neighborhood.
- [Explode Your Loyalty Program with Social Media](https://performanceloyaltygroup.com/explode-your-loyalty-program-with-social-media/) - As social media gets more and more entrenched in our daily lives, it’s becoming the easiest and most visible place for one of the most important things your company can have but can’t buy – word-of-mouth marketing. You can have your customer experience down pat, a loyalty program that rocks and customers lined up to
- [Prepaid and Complimentary Maintenance Plans Equal Loyalty from Next Gen Customers](https://performanceloyaltygroup.com/prepaid-and-complimentary-maintenance-plans-equal-loyalty-from-next-gen-customers/) - New data from DMEautomotive reveals power of OEM/PPMs lasts well beyond expiration While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many question how effective these plans really are and if they do in fact provide the intended retention and ROI. Good news—research shows that they do and additionally
- [Would Your Customers Pay For Your Loyalty Program?](https://performanceloyaltygroup.com/would-your-customers-pay-for-your-loyalty-program/) - Imagine having customers so loyal that they are willing to pay you just to do business with your dealership. Do you think a customer that makes an investment in your loyalty program would be more or less likely to remain loyal to you and your brand? Three companies have successfully managed to accomplish this and
- [Loyalty Begins At Home](https://performanceloyaltygroup.com/loyalty-begins-at-home/) - I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the manufacturer,
- [Rewarding the Four Percent: Delta’s New Loyalty Strategy](https://performanceloyaltygroup.com/rewarding-the-four-percent-deltas-new-loyalty-strategy/) - Delta Airlines recently revamped its loyalty program changing how rewards are distributed to its customers. In an article in Knowledge@Wharton, Peter Fader, Wharton Marketing Professor, applied the concept of customer centricity in reviewing Delta’s current loyalty program. The concept is simply; “the recognition of differences across your customers.” Knowing that 4 percent of Delta’s customers accounted
- [Yahoo Bets Big on Customer Loyalty](https://performanceloyaltygroup.com/yahoo-bets-big-on-customer-loyalty/) - In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its content and services. On the surface, the move makes sense and doesn’t seem as if there would be
- [What Is Anticipatory Customer Service?](https://performanceloyaltygroup.com/what-is-anticipatory-customer-service/) - A fascinating article in Forbes shared a concept that is increasingly winning over customers. In the article, the author described what he termed “anticipatory customer service” as “a customer experience that manages to serve even theunexpressed wishes and needs of your customers through the use of technology and automation.” People are busy. A gesture such as an emailed
- [Three Easy Ways to Analyze Your Dealership Marketing & Increase Its Effectiveness](https://performanceloyaltygroup.com/three-easy-ways-to-analyze-your-dealership-marketing-increase-its-effectiveness/) - In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium will tell you that
- [Five Keys to Increasing Customer Retention at Your Dealership](https://performanceloyaltygroup.com/five-keys-to-increasing-customer-retention-at-your-dealership/) - Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from 6 to 10 times more than the cost of customer retention, so what can your dealership do to increase
- [Walmart Gets Into the Loyalty Program Arena](https://performanceloyaltygroup.com/walmart-gets-into-the-loyalty-program-arena/) - Recently, AdAge reported that Walmart is starting a loyalty program. Based on their price-match guarantee, Walmart is launching an app named “Savings Catcher,” which consumers can use to receive refunds for items purchased at Walmart that have been found for a lower price at a competitor. While many stores have price-match guarantees, this app ups the ante.
- [One Simple Question That Can Help You Drive Loyalty](https://performanceloyaltygroup.com/one-simple-question-that-can-help-you-drive-loyalty/) - I recently read an article about a recent Forrester Report titled “Banks and Retailers: You Cannot Price Your Way Out of Bad Customer Experiences.” It was quite fascinating but there was one part that really resonated with me. In every instance, when a customer is making a decision on whether to be loyal to your business or
- [How E-Mails Can Build Customer Loyalty](https://performanceloyaltygroup.com/how-e-mails-can-build-customer-loyalty/) - There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested
- [Acquisition and Retention Get Married](https://performanceloyaltygroup.com/acquisition-and-retention-get-married/) - A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013. According to the study, 61 percent of retailers feel customer retention has become more difficult, and building loyalty has become more challenging. This is a 10 percent increase from 2012. The study
- [Why Dealers Already Offer The Apple Experience](https://performanceloyaltygroup.com/why-dealers-already-offer-the-apple-experience/) - Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of loyalty that Apple has, an
- [Sometimes Loyal Customers Come In Small Packages](https://performanceloyaltygroup.com/sometimes-loyal-customers-come-in-small-packages/) - There are countless articles on how hard it is to create a truly loyal customer and how easy it is to lose one. Creating customer loyalty is a challenge that all businesses face. There are many techniques and strategies that can assist you along this path but, at times, we’re presented with opportunities that can accomplish this
- [Empowering Employees to WOW Without Fear](https://performanceloyaltygroup.com/empowering-employees-to-wow-without-fear/) - The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business owners like the general idea but express concerns about providing employees with this much freedom. They worry that employees will either abuse the empowerment
- [Loyalty Comes In Many Forms](https://performanceloyaltygroup.com/loyalty-comes-in-many-forms/) - I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer loyalty: brand loyalty, dealership loyalty and salesperson loyalty. He described these three different types of loyalty as follows: Brand loyalty: The focus here is on customer loyalty to
- [Setting Something Free Doesn’t Mean It’ll Come Back](https://performanceloyaltygroup.com/setting-something-free-doesnt-mean-itll-come-back/) - I am sure many of you will have heard the saying “If you love something, set it free. If it comes back, it’s meant to be.” While this may be good advice for relationships, it’s certainly not good advice for business. A recent whitepaper examined how many companies focus too much on share-of-market and the resulting damage.
- [4 Ways You Can Help Employees Talk About You](https://performanceloyaltygroup.com/4-ways-you-can-help-employees-talk-about-you/) - Happy, loyal employees can be fantastic talkers. The bigger the brand, the more potential advocates you have. And while not every employee will want to do it, that’s OK — because just as many will. Here’s how to help the eager ones share: 1. Show them how to do it You probably have a lot of employees
- [How Opt-in E-mail Truly Delivers ‘Exclusive Member’ Loyalty Values](https://performanceloyaltygroup.com/how-opt-in-e-mail-truly-delivers-exclusive-member-loyalty-values/) - To build loyal customers, ensure all communications, solicitations and offers you send treat them as “exclusive members,” and not as just another one of the retail herd. The herd is homogenous and impersonal. An exclusive member is an individual who feels they are receiving some form of special treatment. Recently, I received three different $50.00
- [Utilize a Rewards Program to Increase Marketing ROI](https://performanceloyaltygroup.com/utilize-a-rewards-program-to-increase-marketing-roi/) - Did you know that… 98% of Customers Who Join a Rewards Program Provide an Email Address Email Open Rates for Reward Members are 300% Higher Than Non-Members Dealerships That Provide an Incentive for Customers to Return After a Visit Have a 20% Increase In Sales Statistics Show a 35% Service Visit Increase with Rewards Members Members Spend 11% More Annually on Service When Participating
- [How to Create a Customer for Life Through Emotion](https://performanceloyaltygroup.com/how-to-create-a-customer-for-life-through-emotion/) - As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the highest-paid player in the NFL, decided to celebrate by going to McDonald’s. Why would a man who could obviously afford to celebrate anywhere choose
- [How Rewards Become Chores](https://performanceloyaltygroup.com/how-rewards-become-chores/) - There are many benefits to having an automotive loyalty program at your dealership to increase business and customer retention. You must be mindful, however, of some dangers that exist if the program is not implemented and administered properly. Loyalty programs seek to reward behaviors. For dealerships, automotive loyalty programs exist to reward customers for spending money at
- [The Science Behind Customer Loyalty](https://performanceloyaltygroup.com/the-science-behind-customer-loyalty/) - One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting
- [Good or Bad, Customer Feedback is a Gift](https://performanceloyaltygroup.com/good-or-bad-customer-feedback-is-a-gift/) - Some products or services fail because they fix a problem that too few people need fixed. Others fail even though there is a demand for a product or service to fix a problem, it’s just that the company didn’t create the right product or service to fix it. I think from the title of the post,
- [Real Results: Clever iPad Promotion & New UltraCare PPM Program Helps Hare Chevrolet Crush Aftermarket Service Shop Competition](https://performanceloyaltygroup.com/real-results-clever-ipad-promotion-new-ultracare-ppm-program-helps-hare-chevrolet-crush-aftermarket-service-shop-competition/) - I have been doing regular blogs about successful promotions in dealerships that come to my attention. In this blog I wanted to let you know about a prepaid maintenance (PPM) plan promotion that was extremely successful at Hare Chevrolet. Hare Chevrolet has improved customer retentionand increased its customer-pay RO count by 12% since instituting a dealer-branded prepaid maintenance program
- [Customer Loyalty: What It Is & Why It’s Important](https://performanceloyaltygroup.com/customer-loyalty-what-it-is-why-its-important/) - The National Business Research Institute (NBRI) recently published an infographic detailing why customer loyalty is important, what customer loyalty is, the problem or disconnect between businesses and their customers, the solution for improving customer loyalty and the future of “customer delight.” “Customers are a business’ most important asset, without them the business wouldn’t exist. So it’s imperative to keep these customers happy and improve
- [Here’s Your Sign: Building Employee Morale](https://performanceloyaltygroup.com/heres-your-sign-building-employee-morale/) - One of my favorite comedians is Bill Engvall, who does the “Here’s Your Sign” gags. According toWikipedia, “Engvall describes people who ask questions to which the answers should be obvious, and in the process, Engvall shows these people to be stupid. With the tag, “Here’s Your Sign”, Engvall then metaphorically gives these people a sign declaring
- [Ramping Up Your Loyalty Program?](https://performanceloyaltygroup.com/ramping-up-your-loyalty-program/) - Last month General Motors announced a new compensation structure based on customer retention. The pay plan affects 29,000 salaried employees in the U.S., who will be paid bonuses based on how well they promote customer loyalty through return purchases and services. Third-party sales data and internal numbers will determine if a dealership hits its loyalty target. It’s nice
- [Changing Your Image Is Hard but Possible](https://performanceloyaltygroup.com/changing-your-image-is-hard-but-possible/) - Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits, some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every survey conducted regarding airline customer
- [How to Win Customer Loyalty in Social Media With Smart Inbound Marketing](https://performanceloyaltygroup.com/how-to-win-customer-loyalty-in-social-media-with-smart-inbound-marketing/) - Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. An increasing number of people who like a
- [The Transformation of Employee Loyalty in Gen Y](https://performanceloyaltygroup.com/the-transformation-of-employee-loyalty-in-gen-y/) - In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history. Why? According to Orlando
- [What Incentives Does Your Dealership Use to Bring Customers Back?](https://performanceloyaltygroup.com/what-incentives-does-your-dealership-use-to-bring-customers-back/) - Dealers using an incentive program (such as our BeBack card), find that approximately 18% – 20% of prospects return and purchase a vehicle within 10-15 days of receiving the incentive card. Salespeople select the prospects who are leaving the dealership without making a vehicle purchase, and give them a denomination-based incentive card as an enticement to
- [Why The Best Type of Feedback is Complaints](https://performanceloyaltygroup.com/why-the-best-type-of-feedback-is-complaints/) - A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote anarticle for Inc. where he explained that customer feedback is essential to the growth of any business. All companies solicit feedback from their customers be it via online or physical surveys, suggestion boxes or some
- [Incentivizing Loyalty: Get to the Points](https://performanceloyaltygroup.com/incentivizing-loyalty-get-to-the-points/) - In the virtual world, merely unlocking the front door of your online store is hardly enough to bring in shoppers. Web surfers aren’t curious enough to open just any door—they need an incentive to come in and wander around, to tell their friends about what they see there and to come back for another look
- [Solving the Puzzle of Customer Loyalty: A Holistic Explanation](https://performanceloyaltygroup.com/solving-the-puzzle-of-customer-loyalty-a-holistic-explanation/) - I’ve written many articles about the different types of loyalty and how each can affect your business’ growth and revenue. However, I’ve never written an overview of how all these components fit together in a holistic manner. Hopefully, this blog article will help put the pieces together so that you better understand these concepts more
- [Study Reveals that Dealer-Branded Prepaid Maintenance Programs Boost Customer Retention and Service Up-sell](https://performanceloyaltygroup.com/study-reveals-that-dealer-branded-prepaid-maintenance-programs-boost-customer-retention-and-service-up-sell/) - Dealer-branded prepaid maintenance (PPM) programs that are 100 percent funded by customers are boosting service revenue by 15 percent and customer retention to 60 percent
- [Real Results: How Did Bristol Toyota Scion Create a Valentine’s Day Email Campaign with a 58% Open Rate?](https://performanceloyaltygroup.com/real-results-how-did-bristol-toyota-scion-create-a-valentines-day-email-campaign-with-a-58-open-rate/) - Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol, Rhode Island, recently used its points-based service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day.” Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the subject line, “Be Our Valentine – View Your Gift Inside.”
- [Identify & Remove the Obstacles to Customer Loyalty](https://performanceloyaltygroup.com/identify-remove-the-obstacles-to-customer-loyalty/) - A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons: 1. Difficulty in measuring and using data Loyalty programs cannot be measured in
- [Is Employee Loyalty Killing You?](https://performanceloyaltygroup.com/is-employee-loyalty-killing-you/) - Can efforts to capture customer loyalty be thwarted by employee loyalty? Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results. Dealer operators and their managers do their business, their stakeholders and their shareholders disservice when they fail to foster, develop and reward employee engagement. Get this
- [A Concept That Could Double Your Loyalty Program Results](https://performanceloyaltygroup.com/a-concept-that-could-double-your-loyalty-program-results/) - The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will utilize your program by returning to your business. How many supermarket “loyalty” cards do you have?
- [A Case for Dealer-Branded Service Retention Programs](https://performanceloyaltygroup.com/a-case-for-dealer-branded-service-retention-programs/) - Dealers using loyalty programs or prepaid maintenance (PPM) programs designed specifically for their dealership’s client demographics and geographic location enjoy significantly higher levels of customer retention and service up-sell. In addition to an increased program ROI, dealerships that utilize a personal dealer-branded PPM see continual increases in vehicle repurchase intent. In fact, because these plans are captive service
- [Are Your Loyalty Communications Aligned With Your Brand?](https://performanceloyaltygroup.com/are-your-loyalty-communications-aligned-with-your-brand/) - Whether your dealership has, or is considering a loyalty program, it’s important to make sure your marketing messages align with the overall brand or image of your store. What is your dealership known for? Aggressive, “best” pricing? Friendly, no-pressure salespeople? A multi-generation, family owned pillar of the community? A brand is your identity’s business, and conjures
- [4 Tips for Combating Loyalty Program Fatigue](https://performanceloyaltygroup.com/4-tips-for-combating-loyalty-program-fatigue/) - How many loyalty cards do you have in your wallet? The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers, but as it turns out, all these programs and cards are having an unintended effect: customer loyalty fatigue.
- [Loyalty Countdown #4 – Serve First; Sell Second](https://performanceloyaltygroup.com/loyalty-countdown-4-serve-first-sell-second/) - Today’s customers are smarter, better informed and more intolerant of being “sold” than ever before. They expect doing business with you to be as hassle-free and gratifying for them as possible. When they experience good service elsewhere, they bring an if-they-can-do-it-why-can’t-you? attitude to their next transaction with you. They believe you earn their business with service
- [15 Things Good Loyalty Programs Do To Create Business Growth](https://performanceloyaltygroup.com/15-things-good-loyalty-programs-do-to-create-business-growth/) - Many of the so-called loyalty programs in operation today don’t really develop loyal customers at all; rather, they create “frequent” customers. Loyal customers do more than just visit your business more frequently than other customers; they are your businesses’ best marketing tool and your biggest fans! They want your business to do well, and they ensure that you’re
- [In the News: Employee Perks Good for Employers, Too, Study Suggests](https://performanceloyaltygroup.com/in-the-news-employee-perks-good-for-employers-too-study-suggests/) - Companies that provide employees with generous benefits, including contributing more to retirement funds and absorbing health insurance hikes, are often financially healthier because of it. A study released Wednesday found employers that offered substantial programs focused on the long-term financial health of their workers saw a host of business dividends as a result, everything from lower
- [Using Customer Loyalty Data to Reward with Relevance](https://performanceloyaltygroup.com/using-customer-loyalty-data-to-reward-with-relevance/) - People respond to what is relevant to their needs, desires and motivations. With the help of customer loyalty data, companies are learning about the behaviors of their customers and acting on that knowledge to identify their best and highest-potential customers and personalize their communications. They are beginning to understand how communicating with (not at) their customers in meaningful ways can encourage the
- [Real Results: How Did Howdy Honda Drive Customers to Their Facebook Page with Cookie Recipes?](https://performanceloyaltygroup.com/real-results-how-did-howdy-honda-drive-customers-to-their-facebook-page-with-cookie-recipes/) - Nothing creates warm-fuzzy feelings quite like cookies. That’s why Howdy Honda in Austin, TX recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered around the holidays and cookies. Colorful, cheerful emails were sent to all of Howdy Honda’s service reward members, encouraging them to submit their favorite holiday cookie recipe to be included in a
- [Loyalty Countdown #10 – Give Your Front Line the Skills to Perform](https://performanceloyaltygroup.com/loyalty-countdown-10-give-your-front-line-the-skills-to-perform/) - Increasingly, the employee front line is a call center where agents interact with customers. These agents are the loyalty warriors of the future. Converged call centers that bring together multichannel access points (phone, email, chat, social media) are no longer the exception, but the rule. This means these agents need to be equipped as much to produce
- [Loyalty Countdown #12 – Store Your Data In One Centralized Database](https://performanceloyaltygroup.com/loyalty-countdown-12-store-your-data-in-one-centralized-database/) - Most firms lack a 360 degree view of their customers because they have no centralized database. Billing departments, sales divisions and customer service centers might all have their own database, with no effective means for creating a complete customer information composite. To effectively implement a sound customer loyalty strategy, data from all customer touch points must
- [Loyalty Countdown #9 – Use Multiple Channels to Serve the Same Customers Well](https://performanceloyaltygroup.com/loyalty-countdown-9-use-multiple-channels-to-serve-the-same-customers-well/) - Research suggests customers who engage with a firm through multiple channels exhibit deeper loyalty than single-channel customers. But take note: this finding assumes the customer gets the same consistent service whether coming into the store, logging onto the website or calling the service center. To accomplish this, your firm must internally coordinate sales and service across multiple
- [Loyalty Countdown #7 – Know Your Customer’s Definition of Value](https://performanceloyaltygroup.com/loyalty-countdown-7-know-your-customers-definition-of-value/) - The loyalty password is value. Knowing how your customer experiences value and then delivering on those terms is critical to building strong customer loyalty. But knowing your customer’s true definition of value is not easy because value definitions are constantly changing. Invest in customer loyalty research that enables you to understand, through the eyes of the customer, how well you
- [Loyalty Countdown #5 – Aggressively Seek Out Customer Complaints](https://performanceloyaltygroup.com/loyalty-countdown-5-aggressively-seek-out-customer-complaints/) - For most companies, only 10 percent of complaints are ever articulated by customers. The other 90 percent are unarticulated and manifest themselves in many negative ways: unpaid invoices; lack of courtesy to your front line service reps; and above all, negative word of mouth. With the internet, especially social media, an unhappy customer can now reach thousands
- [Loyalty Countdown #6 – Get Responsive & Stay That Way](https://performanceloyaltygroup.com/loyalty-countdown-6-get-responsive-stay-that-way/) - Research shows that responsiveness is closely tied to a customer’s perception of good service. The advent of the internet, particularly social media platforms, has changed the customer’s perception of responsiveness. More and more, customers are coming to expect round-the-clock customer service. Additionally, customers now arrive at a website time-starved and eager to locate answers. Technology tools such as
- [Loyalty Countdown #3 – Know Your Loyalty Stages & Ensure Your Customers Are Moving Through Them](https://performanceloyaltygroup.com/loyalty-countdown-3-know-your-loyalty-stages-ensure-your-customers-are-moving-through-them/) - A customer becomes loyal to a company and its products and service on step at a time. By understanding the customer’s current loyalty stage, you can better determine what’s necessary to move that customer to the next level of loyalty. Our “Growing Loyal Customers” system comprises six stages: suspect, prospect, first-time customer, repeat customer, client and
- [Loyalty Countdown #1 – Build Staff Loyalty](https://performanceloyaltygroup.com/loyalty-countdown-1-build-staff-loyalty/) - It’s a fact: any firm with a high level of customer loyalty has also earned a high level of staff loyalty. It’s darn near impossible to build strong customer loyalty with a staff that is in constant turnover. Why? Because customers buy relationships and familiarity. They want to buy from people who know them and their preferences. The key
- [Loyalty Countdown #2 – Practice the 80/20 Rule](https://performanceloyaltygroup.com/loyalty-countdown-2-practice-the-80-20-rule/) - In building customer loyalty, the 80/20 rule is alive and well. Roughly speaking, 80 percent of your revenue is being generated by 20 percent of your customers. All customers are not created equal. Some represent more long-term value to your firm than others. A smart company segments customers by value and monitors activities closely to ensure high value customers get their
- [Selling in the Service Drive with a Twist](https://performanceloyaltygroup.com/selling-in-the-service-drive-with-a-twist/) - It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the
- [Pricing Pre-Paid Maintenance Plans is Critical to Their Success](https://performanceloyaltygroup.com/pricing-pre-paid-maintenance-plans-is-critical-to-their-success/) - Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of
- [Using Your Loyalty Program to Improve Your Tactical Marketing](https://performanceloyaltygroup.com/using-your-loyalty-program-to-improve-your-tactical-marketing/) - A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing
- [Disney’s Approach to Brand Loyalty](https://performanceloyaltygroup.com/disneys-approach-to-brand-loyalty/) - Few brands have created worldwide impact as significant as Disney. Just mentioning “Disney” elicits smiles from kids – and kids at heart – in virtually every nation. So how do they do it? Last month the Cincinnati Business Courier hosted a seminar called “Disney’s Approach to Brand Loyalty.” Featuring representatives from the Disney Institute, the seminar highlighted time-tested
- [Groupon Rewards Launched in Attempt to Build Customer Loyalty](https://performanceloyaltygroup.com/groupon-rewards-launched-in-attempt-to-build-customer-loyalty/) - Today Groupon launched the first phases of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers demonstrate no loyalty to the businesses offering deals. What Groupon Rewards Does: Groupon users who spend a merchant-determined fixed amount (at that same merchant) can earn
- [Acquiring New Flash Sale Customers While Keeping the Old Ones Loyal](https://performanceloyaltygroup.com/acquiring-new-flash-sale-customers-while-keeping-the-old-ones-loyal/) - It is a generally accepted principle that it is more expensive to acquire new customers than it is to keep old customers loyal. Additionally, Pareto’s 80-20 rule tells us that our most loyal customers are responsible for bringing in as much as 80% of our overall sales. It’s easy to see why customer loyalty and rewards
- [5 Tips for Keeping Loyal Customers Loyal](https://performanceloyaltygroup.com/5-tips-for-keeping-loyal-customers-loyal/) - In a lagging economy, keeping your loyal customers loyal can become increasingly more challenging, but there is probably no other time when good customer loyalty is more vital to your business. Your loyal customers are your high-value clients, bringing in as much as 80% of your overall sales, according to Pareto’s principle (the 80-20 Rule). These customers will not leave you for your competitors based
- [Things to Consider When Selecting a Rewards Program Provider](https://performanceloyaltygroup.com/things-to-consider-when-selecting-a-rewards-program-provider/) - Loyalty programs – all but non-existent a decade ago – have become increasingly popular in virtually every business and retail establishment. As the demand for effective and efficient loyalty rewards programs continues to rise, so does the supply of available programs. But even a professional with limited experience in the world of rewards programs can
- [Loyalty: So Much More than “Satisfied”](https://performanceloyaltygroup.com/loyalty-so-much-more-than-satisfied/) - The best way to figure out what your customers think of your business is: ask them. Profound, right? Surveying your customers can provide you valuable insight about your products or services that you can only rarely experience for yourself. What are your customers experiencing? How are they responding to recent changes? How are they interacting with your
- [How Listening to Your Customers Builds Loyalty](https://performanceloyaltygroup.com/how-listening-to-your-customers-builds-loyalty/) - A customer is the most important visitor on our premises.They are not dependent on us. We are dependent on them.They are not an interruption in our work. They are the purpose of it.They are not an outsider in our business. They are part of it.~ Mahatma Gandhi ~ Many business owners, when trying to determine the
- [Loyalty Countdown #11 – Collaborate With Your Channel Partners](https://performanceloyaltygroup.com/loyalty-countdown-11-collaborate-with-your-channel-partners/) - In today’s complex marketplace, a firm is often dependent on many suppliers to help serve its customers. Embracing these supply chain relationships for the greater good of the ultimate customer creates customer value that is hard for competitors to match. For example, a European auto manufacturer converted its customer database program into a system that could be
- [Loyalty Countdown #8 – Win Back Lost Customers](https://performanceloyaltygroup.com/loyalty-countdown-8-win-back-lost-customers/) - Research shows that a business is twice as likely to successfully sell to a lost customer as to a brand new prospect Yet winning back lost customers is frequently the most overlooked source for incremental revenue in many firms. Why? Because most firms consider a lost customer a lost cause. With the average company losing 20-40
- [TODAY Show Discusses Benefits of Retail Customer Rewards Programs](https://performanceloyaltygroup.com/today-show-discusses-benefits-of-retail-customer-rewards-programs/) - NBC’s TODAY show cohost Natalie Morales discusses the success and benefits of retail loyalty programs… from the customers’ perspective. Citing Wall Street Journal research, Morales states that three out of four Americans belong to a retail loyalty program, like DSW Rewards, CVS/pharmacy ExtraCare or Kroger Rewards. To guestsElizabeth Holmes (Wall Street Journal) and Carmen Wong Ulrich (personal finance expert and author of “The
- [How to Build Customer Loyalty in 2013](https://performanceloyaltygroup.com/how-to-build-customer-loyalty-in-2013/) - As we enter 2013, the business world remains in a state of uncertainty. Will the economy recover? Will new taxes be in place? Regardless of what happens, your key to success will lie in one thing: customer loyalty. Customer loyalty builds your business when times are good and keeps you in business when times are bad.
- [Discover® Card Keeps Top Rank in Customer Loyalty for 15th Consecutive Year](https://performanceloyaltygroup.com/discover-card-keeps-top-rank-in-customer-loyalty-for-15th-consecutive-year/) - Discover card leads the credit card industry in customer brand loyalty for the 15th consecutive year, according to an annual study by the independent research firm Brand Keys, Inc. The 2011 Brand Keys Customer Loyalty Engagement Index(SM) examined 528 brands in 79 categories to determine the degrees of loyalty that consumers exhibit toward their favorite
- [New Focus On Fixed Ops](https://performanceloyaltygroup.com/dealership-fixed-ops/) - In 2018, over half of dealership visits included at least two services per customer repair order — indicating that dealers are successfully cross-selling maintenance and repair services. Nearly three in five services completed at a dealership included an oil change, the most common type of work. Significantly, most of the oil change visits also included
- [Customer Experience is King](https://performanceloyaltygroup.com/customer-experience-is-king/) - Competition for air travel is fierce. Especially when it comes to wooing business travelers. An interesting fact that recently came to light is that the most desirable customers are not necessarily those that have flown the most miles. Airlines have realized this and have changed how rewards and statuses are earned. You see, flying longer
- [Is Digital Retailing Really a Good Thing for Your Business?](https://performanceloyaltygroup.com/does-digital-marketing-effect-your-customer-loyalty/) - Digital retailing minimizes the human interaction and relationship building opprtunity. Is this a smart practice in today's digital world?
- [Why Consumers Are Navigating Away from Traditional Customer Service](https://performanceloyaltygroup.com/why-consumers-are-navigating-away-from-traditional-customer-service/) - In a very interesting dynamic shift, consumers are increasingly changing how they want to interact with businesses for customer support. Just five years ago, think about how irritating it was to navigate through phone trees, just to finally reach a support agent, explain the problem,then be transferred to another agent, repeat your story and hope they are the right person to resolve the problem. We
- [Don’t View Questions as a Weakness](https://performanceloyaltygroup.com/dont-view-questions-as-a-weakness/) - A recent article on CustomerThink explains how many companies view requesting customer feedback as a weakness. However, by asking questions you can optimize the results of your CX experience and save money because, sometimes what WE think should improve the customer experience isn’t what the customer wants. If you don’t consult with customers about what THEY think is wrong with the experience, then craft solutions to solve those issues, you can end up like a fortune teller, attempting to read the minds of your customers without really having a
- [You Don’t Have to Be Company 2nd to be Customer 1st](https://performanceloyaltygroup.com/you-dont-have-to-be-company-2nd-to-be-customer-1st/) - The focus should be on the experience your customers want. Then analyze the tools you already have that will enhance or improve the customer experience.
- [Does your Dealership Have an Employee Retention Problem?](https://performanceloyaltygroup.com/does-your-dealership-have-an-employee-retention-problem/) - Employee retention means identifying people who will fit in and stay awhile can help combat employee defection in sales that continues to occur to this day.
- [Ways To Increase Productivity](https://performanceloyaltygroup.com/dealership-staff-stressed-out-try-storytelling-your-way-to-increased-productivity/) - By emotionally connecting your employees to their work, they become more productive, both personally and as a team member.
- [Don’t Let Digital Data Trump the Human Touch](https://performanceloyaltygroup.com/dont-let-digital-data-trump-the-human-touch/) - in today’s digital world, the human touch is still incredibly important. It's humans, not data, that keep businesses in business.
- [Make a Difference in your Community – Customers Love it!](https://performanceloyaltygroup.com/make-a-difference-in-your-community-customers-love-it/) - Consumers care about doing business with companies that make a difference in their communities. Car dealers can be the foundation of their communities.
- [What Happens When Company Culture Breaks Down?](https://performanceloyaltygroup.com/what-happens-when-company-culture-breaks-down/) - Ensure that your dealership has a strong company culture by hiring like-minded employees and including values that are non-negotiable and rigidly enforced.
- [The End May Matter More Than The Beginning](https://performanceloyaltygroup.com/the-end-may-matter-more-than-the-beginning/) - Focus on the customer. All it takes to create brand advocates, increase gross and referrals, is to ensure a positive customer experience.
- [What’s Your Company’s Fidget Spinner?](https://performanceloyaltygroup.com/whats-your-companys-fidget-spinner/) - Having a customer service protocol in your dealership can dramatically improve customer experience, employee engagement and company culture.
- [Make Sure Your Customers Complain](https://performanceloyaltygroup.com/make-sure-you-get-honest-customer-feedback/) - Customer feedback is essential to your dealership’s growth and survival. Don’t get lulled into complacency by relying solely on manufacturer surveys.
- [Is 2 Percent Good Enough for You?](https://performanceloyaltygroup.com/is-2-percent-good-enough-for-you/) - Every dealer wants a nice healthy portion of their market share. But what if it was only 2 percent? Would that be good enough? Probably not. Well, according to a recent interview in Automotive News, North American chief for Mazda, Masahiro Moro, thinks it is… However, in the article he states that there’s a difference
- [Do You Really Know Why Your Dealership is Growing?](https://performanceloyaltygroup.com/do-you-really-know-why-your-dealership-is-growing/) - It’s a logical conclusion that customer retention and loyalty are important to the survival and growth of any dealership, yet many dealers focus on growth by intangible metrics, simply looking at numbers – 100 units last month vs. 125 this month, or $125,000 in service revenue last month vs. $175,000 this month – without knowing
- [The Customer Experience That Wasn’t](https://performanceloyaltygroup.com/the-customer-experience-that-wasnt/) - Customer experience has become an industry “buzz term” of late when talking about customer acquisition and building loyalty. Most of the time, the focus is on the small things that turn a customer off — attitudes, inefficient processes, or other such actions. But what happens when, well, everything goes wrong? Imagine if a couple visited
- [Transparency: The Key to Customer Loyalty](https://performanceloyaltygroup.com/transparency-the-key-to-customer-loyalty/) - An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010. When it was time to replace his domestic minivan, the first thing my associate’s father did was to check
- [Don’t Think Customers Want Loyalty Programs? U(ber) Better Think Again!](https://performanceloyaltygroup.com/dont-think-customers-want-loyalty-programs-uber-better-think-again/) - When it comes to customer loyalty programs, customers like to feel appreciated and recognized for their loyalty. And, if they are not, it doesn’t take much to turn them away from being loyal customers into brand advocates. I recently came across an interesting story about an Uber customer who wrote an open letterconcerning his experience with
- [Paying It Forward](https://performanceloyaltygroup.com/paying-it-forward/) - Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things we do
- [Feedback Is Important; if Interpreted Correctly](https://performanceloyaltygroup.com/feedback-is-important-if-interpreted-correctly/) - Customer feedback is important to any business’ growth. That’s why many send out customer satisfaction surveys and managers pay attention to that feedback. However, sometimes the feedback system is faulty or gets misinterpreted to the point of being useless. Take the feedback system Uber used to have. At the end of each trip riders were
- [Using Marketing to Hire an Engaged Staff](https://performanceloyaltygroup.com/using-marketing-to-hire-an-engaged-staff/) - The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with
- [Customers Expect the Impossible – So Give It to Them](https://performanceloyaltygroup.com/customers-expect-the-impossible-so-give-it-to-them/) - As Henry Ford stated, “If I had asked people what they wanted, they would have said faster horses.” Technology changes in our industry faster than many of us can keep up with. It seems like new services and innovations pop up weekly. Do we know which innovations consumers are sure to like or not? Of
- [Lack of Time Can Be Costlier Than You Think](https://performanceloyaltygroup.com/lack-of-time-can-be-costlier-than-you-think/) - Working retail in the auto industry can certainly be taxing. Salespeople work 60-70 hour weeks to make a paycheck. Sales managers do so while also having to manage the sales team, create multiple reports and handle a multitude of tasks — and the service department is just as overloaded. Not surprisingly, frequently the excuse, “there’s
- [Efficiency is the Key to Loyalty](https://performanceloyaltygroup.com/efficiency-is-the-key-to-loyalty/) - Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it. People are busy. When they pick up the phone to
- [For Maximum Revenue You Must Get Emotional](https://performanceloyaltygroup.com/for-maximum-revenue-you-must-get-emotional/) - Many businesses, including the automotive industry, have a strong focus on creating a better customer experience through technology. In fact, technology has transformed the customer experience across all industries. Consumers can buy a multitude of products online and have them delivered, in some cases, in an hour. Technology has even advanced to the point that
- [Food is the Way to a Man’s Heart… But Not That Kind of Food](https://performanceloyaltygroup.com/food-is-the-way-to-a-mans-heart-but-not-that-kind-of-food/) - This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits fond memories. In essence, this act accomplished on a regular basis is supposed to be the recipe (pun intended) to win the
- [How One Dealership Found the Recipe for Success in Customer Engagement](https://performanceloyaltygroup.com/how-one-dealership-found-the-recipe-for-success-in-customer-engagement/) - Getting your customer’s attention and engaging with them can be a tough task these days. There is so much competition from other marketers — customers are constantly barraged with messages from every side and in every way. Social media reach has decreased, digital marketing is ever more challenging and direct mail sometimes goes straight into
- [How to Combat Loyalty Program Fatigue](https://performanceloyaltygroup.com/how-to-combat-loyalty-program-fatigue/) - The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue. Most consumers do still participate in their ‘favorite’ loyalty programs, and for many
- [Your Biggest Revenue Opportunity Is Closer Than You Think](https://performanceloyaltygroup.com/your-biggest-revenue-opportunity-is-closer-than-you-think/) - It’s a well-known fact that retaining customers is less expensive and can be more profitable than acquiring new ones. The reality is essentially, customer churn keeps your dealership stationary. Many dealers blast sales messages across every medium possible – traditional, mailers, and digital; hoping that someone, somewhere will see it and decide to buy a
- [Are Your Salespeople Evergreen or Shedding Customers?](https://performanceloyaltygroup.com/are-your-salespeople-evergreen-or-shedding-customers/) - An excellent article on Customer Experience Insight shared an analogy that resonated with me as it can be applied to automotive salespeople. The article compares salespeople to trees and states that only 10 percent of salespeople are considered evergreen; are strong and productive no matter what business and/or the economy is like. They nurture their relationships with
- [Win Customer Loyalty One Customer at a Time](https://performanceloyaltygroup.com/win-customer-loyalty-one-customer-at-a-time/) - In today’s environment, consumers demand more personal attention and expect tangible appreciation for their business. Loyalty programs, great customer experiences and expedient solutions to problems are no longer luxuries, but expectations. Every loyal customer seems to have a different reason for why they’ve chosen to be loyal. Perhaps one had a memorable moment, while another
- [It’s 2019... Now What?](https://performanceloyaltygroup.com/its-2018-now-what/) - Growing Customer Retention and Loyalty During Peak Periods.
- [Own Your Way to Customer Loyalty](https://performanceloyaltygroup.com/own-your-way-to-customer-loyalty/) - Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue
- [The ROI of Customer Experience](https://performanceloyaltygroup.com/the-roi-of-customer-experience/) - An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores. While customer experience can be vague, and in the past has mostly been measured through surveys and CSI scores, MaritzCX conducted a comprehensive study to show
- [Is It Ever OK to Lie to a Customer?](https://performanceloyaltygroup.com/is-it-ever-ok-to-lie-to-a-customer/) - Yes. Now let me explain. In our industry – as well as life – we continuously talk about transparency. Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real life? If your wife asks you whether she looks fat, you know you’re always going to say “No.”
- [How New Car Owner Clinics Can Foster Customer Loyalty](https://performanceloyaltygroup.com/how-new-car-owner-clinics-can-foster-customer-loyalty/) - In dealing with the customer experience, all too often the conversation centers on the customer’s buying path from initial contact through the sale. What many businesses don’t think about, however, is that the sale is only the start of the relationship. Customer loyalty is built through a consistent customer-centric experience. In the retail automotive space,
- [Loyalty: Why Silence is the Enemy](https://performanceloyaltygroup.com/loyalty-why-silence-is-the-enemy/) - In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit – whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a focus on efficiency
- [When In Rome… Adapting To Your Customers to Build Loyalty](https://performanceloyaltygroup.com/when-in-rome-adapting-to-your-customers-to-build-loyalty/) - Mimicking customer behavior is one of the oldest sales techniques in the business. So is finding common interests and building rapport. However, with three generations of car buyers in and out of dealerships daily – Boomers, Gen X and Gen Y – it’s harder than ever for salespeople to accomplish this convincingly, let alone understand
- [Loyalty Rewards: Not All Customers Deserve Them](https://performanceloyaltygroup.com/loyalty-rewards-not-all-customers-deserve-them/) - Loyalty programs surround us. We live in a world filled with keychains on which multiple little plastic mini loyalty cards dangle. There aren’t many places where we spend our money that don’t offer a rewards program or, at the very least, track our purchases via a quasi-rewards program that only allows us to purchase items
- [Stop Racing to the Bottom: Sell Value Instead of Discounts](https://performanceloyaltygroup.com/stop-racing-to-the-bottom-sell-value-instead-of-discounts/) - The other day, a friend of mine was in the market for a new tech toy. As he researched the different available brands, he noticed a huge difference in pricing – from $325 all the way up to $1800 — but was unable to tell the difference between any of the brand offerings. The features
- [A Simple Roadmap to Customer Loyalty](https://performanceloyaltygroup.com/a-simple-roadmap-to-customer-loyalty/) - Human beings do have a tendency to overcomplicate things. In our industry, there are so many things that we need to deal with on a daily basis – customers, co-workers, employees, bosses, technology – at times it gets overwhelming. I believe that most dealers understand the importance of customer loyalty and retention. There are plenty
- [Is The Way to Loyalty Through Your Customer’s Stomach?](https://performanceloyaltygroup.com/is-the-way-to-loyalty-through-your-customers-stomach/) - Companies increasingly invent new and creative ways to earn loyalty from their customers. Every year we hear of companies pulling off interesting and creative ways to gain exposure and foster loyalty through acts of kindness, goodwill or just being fun. For the fourth consecutive year, Uber became the ice cream man. It seems that every
- [Going the Extra Mile to Earn Customer Loyalty](https://performanceloyaltygroup.com/going-the-extra-mile-to-earn-customer-loyalty/) - With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty – mostly attributed to an increased diversity in
- [Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers](https://performanceloyaltygroup.com/dealer-currency-helps-grow-gross-revenue-on-every-sale-while-retaining-customers/) - I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere in the dealership for the
- [Retention, Loyalty or Acquisition Marketing?](https://performanceloyaltygroup.com/retention-loyalty-or-acquisition-marketing/) - We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important — as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used
- [Will Speed & Efficiency Give AutoNation A Competitive Edge?](https://performanceloyaltygroup.com/will-speed-efficiency-give-autonation-a-competitive-edge/) - The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago. AutoNation recently started to
- [It’s All a Matter of Perspective](https://performanceloyaltygroup.com/its-all-a-matter-of-perspective/) - When did you last walk through the customer entrance of your dealership and look at what is truly being experienced by the customer? Forget for a moment whether a sales consultant’s work area is messy, or if there are smudges on the windows. Let’s look a little closer at what a customer could see, hear
- [What’s in Your Wallet?](https://performanceloyaltygroup.com/whats-in-your-wallet/) - A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store. Then credit cards became an option, followed quickly by debit cards. And now, with technology changing seemingly overnight, two new payment options are becoming available to consumers at select and very notable retailers.
- [Why Employee Retention Effects Customer Retention](https://performanceloyaltygroup.com/why-employee-retention-effects-customer-retention/) - In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer who bought
- [Don’t Get Blacked Out In Your Own Market](https://performanceloyaltygroup.com/dont-get-blacked-out-in-your-own-market/) - With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months of a
- [Using Data to Drive Tangible Results](https://performanceloyaltygroup.com/using-data-to-drive-tangible-results/) - The whole goal of this series is to help dealers understand that there is no need to be afraid of your data. It is one of the most valuable assets a dealership has and, when used correctly, can increase revenue by improving the effectiveness of any marketing. Previously in this series, we covered segmentation of
- [Using Data to Improve Marketing and Strengthen Customer Loyalty](https://performanceloyaltygroup.com/using-data-to-improve-marketing-and-strengthen-customer-loyalty/) - Segmentation of DMS data can be defined as the process of dividing up your customer data into specific groups for the purpose of defining a more precise behavioral profile that will lead to a predisposition or higher purchase rate for a specific offering. Data Segmentation is when you break your customer base into groups and identify generally
- [What’s the Big Deal about Data Anyways? – Part Four](https://performanceloyaltygroup.com/whats-the-big-deal-about-data-anyways-part-four/) - Over the past few years numerous new marketing companies have emerged as a solution for dealers’ digital and print marketing needs. Some of these new entities specialize in SEO, some will write your social medial posts and some will manage your online dealer reputation. Yet the largest growth is seen in companies that go after
- [Managing the Experience of Your Customers](https://performanceloyaltygroup.com/managing-the-experience-of-your-customers/) - Putting the customer at the heart of the business is the central tenet of marketing. In order to do this, a company must ensure that the voice of the customer is integral to the company strategy, and that the customer is considered, not just by customer-facing staff and departments, but at boardroom level. The evidence
- [What’s the Big Deal with Data Anyways? – Part Three](https://performanceloyaltygroup.com/whats-the-big-deal-with-data-anyways-part-three/) - As I mentioned in part two of this series, many DMS providers make it difficult for dealers to download their customer database. In some cases, it’s because there are control issues arising between dealers and their DMS (or CRM) as to who actually owns this data. Another issue can be that a provider fears their
- [What’s the Big Deal with Data Anyways? – Part Two](https://performanceloyaltygroup.com/whats-the-big-deal-with-data-anyways-part-two/) - In part one of this series, I discussed the importance of dealerships using their data effectively in marketing and how, when done properly, it can increase vehicle and service sales while improving customer loyalty. Now I’d like to discuss why a great majority of dealers aren’t already using their data to its full potential. I
- [What’s the Big Deal with Data Anyways? – Part One](https://performanceloyaltygroup.com/whats-the-big-deal-with-data-anyways-part-one/) - This blog is the first in a series I plan based around how to better use dealer data in marketing to customers. There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target
- [Building Up Employees’ Loyalty and Engagement](https://performanceloyaltygroup.com/building-up-employees-loyalty-and-engagement/) - When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange. Yet when it comes to building loyalty, whether in customers, coworkers or family members, nothing will engage their attention – and draw
- [Do You Choose Your Customers Or Do They Choose You?](https://performanceloyaltygroup.com/do-you-choose-your-customers-or-do-they-choose-you/) - I recently read a very thought-provoking article asking this very question; “Is the simple fact that the customer has money enough to make the purchase a determining factor for you?” Too often the customers dealerships try and attract aren’t necessarily the customers they really should be targeting. According to the article, it’s solely the dealership’s fault.
- [Stop Thinking in Third Person](https://performanceloyaltygroup.com/stop-thinking-in-third-person/) - Dealerships today are continuously seeking new ways to acquire new customers. Endless services and platforms pop up almost daily that offer businesses new ways to reach out to the world and attract new customers – whether that’s through online media, social media platforms, mobile ads or database mining. The problem is that many businesses concentrate
- [Why Every Dealership Should Have A Giant Inflatable Gorilla](https://performanceloyaltygroup.com/why-every-dealership-should-have-a-giant-inflatable-gorilla/) - One of the challenges that dealers and managers face when analyzing their marketing budgets is sourcing traffic. Do you find anomalies in your sources when reviewing the sourcing of your store’s traffic? Is every customer being reported in your CRM as generated via a Walk-in, Billboard, Auto Mall or AAA? AAA sounds great until you
- [Five Communication Tips To Motivate Your Team to More Sales](https://performanceloyaltygroup.com/five-communication-tips-to-motivate-your-team-to-more-sales/) - Creating loyal customers starts with a loyal team. It is important that your employees feel valued and motivated on a daily basis. When your team is at its best, then you can be sure that your customers will be getting the best service. Here are 5 communication tips to make sure that you and your managers
- [How Do You Solve A Problem Like Generation Z?](https://performanceloyaltygroup.com/how-do-you-solve-a-problem-like-generation-z/) - In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is.
- [How to Turn an Angry Customer Into a Loyal One](https://performanceloyaltygroup.com/how-to-turn-an-angry-customer-into-a-loyal-one/) - It’s one of those unfortunate, inevitable facts of life: every company and every employee will at some point have to deal with an angry customer. Whether their anger is warranted because of a bad situation, or whether they are just plain difficult, doesn’t matter. These days, companies must respond and deal with angry customers. If
- [3 Fantastic Follow-ups Customers Will Talk About](https://performanceloyaltygroup.com/3-fantastic-follow-ups-customers-will-talk-about/) - Remarkable companies always follow up with their customers. Why? It helps them learn more about their fans, catches negative feedback before it hits the fan, and inspires word of mouth. (Plus, it’s just nice.) Here are three great ways to do it: 1. With a courtesy call 2. With a video message 3. With a congratulation
- [4 Tips for Using Social Media to Promote Your Loyalty Rewards Program](https://performanceloyaltygroup.com/4-tips-for-using-social-media-to-promote-your-loyalty-rewards-program/) - Who doesn’t love free stuff? If your business has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road. Customers who come into your business for products and services or who make purchases
- [Recommended Read: 3 Ways To Get Customer Loyalty Wrong](https://performanceloyaltygroup.com/recommended-read-3-ways-to-get-customer-loyalty-wrong/) - Customer loyalty is a topic that is more important than ever, as technology has created more consumer fragmentation, as well as creating message and brand overwhelm. While it’s a critical strategic endeavor for every company, even some of the largest brands in the world make significant customer loyalty mistakes. As a small business, you may have
- [6 Simple Commission Ideas for Improving Automotive Customer Retention](https://performanceloyaltygroup.com/6-simple-commission-ideas-for-improving-automotive-customer-retention/) - When attempting to improve customer retention, we often focus on incentives that will drive customer behavior to change: if we want to develop customer behavior X then we offer our customers incentive Y. And as we reward the behavior we want, the encouraged behavior will inevitably become more pronounced. What we frequently forget is that
- [The Makings of a Good Reward](https://performanceloyaltygroup.com/the-makings-of-a-good-reward/) - Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as
- [The 3 “Rs” for Targeted Email Marketing](https://performanceloyaltygroup.com/the-3-rs-for-targeted-email-marketing/) - Most loyalty programs worth their salt come bundled with marketing tools – like email marketing systems – to help keep you in contact with your program members. Maintaining regular contact with your members is essential to building strong, long-term relationships, and email marketing is probably the most cost-effective method. But just because you can blast an email
- [Is Your CRM Use Growing or Stunting Your Business?](https://performanceloyaltygroup.com/is-your-crm-use-growing-or-stunting-your-business/) - Every business should be implementing new growth strategies as the market finally picks up steam. Your CRM system can be a valuable asset if utilized properly. On the other hand, it can be a growth deterrent if mismanaged. Simply put, your CRM system should acquire, grow and retain profitable customer relationships in order to create
- [Real Results: LoyaltyTrac Increases Member Service Revenue by Thirty Percent](https://performanceloyaltygroup.com/real-results-loyaltytrac-increases-member-service-revenue-by-thirty-percent/) - A popular Ford dealership in Spokane, Washington has achieved measurable, significant success using the LoyaltyTrac® program. Since installing the program in 2004, this store’s service department revenue has increased 20%, customer defection has been all but eliminated and the average customer spend per repair order is $50 higher for program members compared to non-members. During
- [Best Practices for Building Profits in Tough Times](https://performanceloyaltygroup.com/best-practices-for-building-profits-in-tough-times/) - With new vehicle sales down, there’s still a wealth of opportunity for fixed operations directors and service managers to really grow business. While almost all industry experts are calling for a slow and lengthy market rebound there is no doubt that vehicle sales will continue to be substantially lower than they’ve been in recent years.
- [Fresh Ideas for Service Department: Prepaid Maintenance Program Aids Customer Retention](https://performanceloyaltygroup.com/fresh-ideas-for-service-department-prepaid-maintenance-program-aids-customer-retention/) - Car dealers are trying new ways to retain service-department customers. Pete Harvey is the general manager at Gillman Nissan, south of Houston. The dealership has sold several vehicles outside its primary market, and those buyers don’t always return to Gillman for their maintenance needs. To encourage them to stay on as service customers, Harvey has
- [Driving To Success](https://performanceloyaltygroup.com/driving-to-success/) - Before the onset of any successful journey – whether personal or professional – three questions need to be answered: Where am I?What is my destination?How do I get there? Unfortunately, we often focus so much on the goal or destination that planning the best route to actually reach that goal usually falls by the wayside.

## Pages

- [Dealership Loyalty Prepaid Maintenance](https://performanceloyaltygroup.com/) - Providing Exceptional Dealership Loyalty, Prepaid Maintenance, Subscription Maintenance, and Service Retention Solutions to Dealerships.
- [Dealership Prepaid Maintenance Plan](https://performanceloyaltygroup.com/dealership-prepaid-maintenance/) - UltraCare is the premium prepaid maintenance program for dealerships. Patented technology, dealer-owned, customization, data insights & higher service retention
- [UltraCare Plus ROI Calculator](https://performanceloyaltygroup.com/ultracare-plus-roi-calculator/) - UltraCare Plus ROI Calculator Modify the values in the left column so they match your dealership’s sales and service volumes, estimated sales conversion rates, average RO amounts, etc. The ROI totals will update automatically.
- [UltraCare Plus Subscription Maintenance](https://performanceloyaltygroup.com/ultracare-plus-subscription-maintenance/) - UltraCare Plus Dealer Subscription Maintenance, the most Profitable Dealership Prepaid Maintenance Program.
- [LoyaltyTrac Dealer Loyalty Program](https://performanceloyaltygroup.com/dealership-loyalty-rewards-program-dealer-loyalty-program/) - Fully customizable automotive customer & dealership loyalty rewards platform. The best automotive loyalty program for Increasing service retention.
- [Automotive OEM Marketing](https://performanceloyaltygroup.com/automotive-customer-retention-retention-solutions/) - Improve your Dealership Customer Retention and Loyalty with the most profitable way to grow your retail service business
- [About Dealership Loyalty](https://performanceloyaltygroup.com/dealer-loyalty/dealer-loyalty-program/) - Improve Your Dealership Loyalty and Customer Retention Easily and Effectively
- [Reviews](https://performanceloyaltygroup.com/testimonials/) - Customer-pay revenue is up 30% this year over last year and last year was our best CP year ever! My gross profit per month has doubled while on the LoyaltyTrac program Minneapolis Honda Dealership We have been using LoyaltyTrac for over fifteen years and have close to sixty thousand members registered. Not a day goes
- [FAQ's](https://performanceloyaltygroup.com/faqs/) - Coming soon
- [Sitemap](https://performanceloyaltygroup.com/sitemap/) - Home About Dealerships UltraCare PrePaid Maintenance UltraCare Plus Subscription Maintenance Dealer Currency Retention Program LoyaltyTrac Dealer Loyalty Program Recall Connect UltraCare ROI Calculator OEM Driving Retention
- [Dealer Loyalty Dealer Currency](https://performanceloyaltygroup.com/dealership-customer-retention-loyalty/) - Greatly increase dealership profit with a new hybrid dealer sales retention program for retail customers while growing long term customer retention.
- [Driving Retention](https://performanceloyaltygroup.com/dealership-customer-loyalty-retention/) - Driving Retention is your Automotive Dealership Loyalty & Retention blog resource for improving & retaining your customer relationships.
- [Portfolio](https://performanceloyaltygroup.com/portfolio/) - Dealership Loyalty Prepaid Maintenance 1 2 3
- [E-Service](https://performanceloyaltygroup.com/service-retention-marketing/) - e-Service is a unique automotive service marketing platform that allows dealerships and independant repair shops to market service dept products online for free.
- [Email Preferences](https://performanceloyaltygroup.com/newsletter/) - Dealership Loyalty and Customer Service Retention Tips, Products and More.
- [They Say The First Million is The Hardest.... Well This Million Will Be The Easiest!](https://performanceloyaltygroup.com/dealership-prepaid-maintenance/dealership-pre-paid-maintenance-programs/) - UltraCare is a cloud-based technology that allows dealerships to create, manage and market their own Dealership Pre Paid Maintenance Program.
- [Profit Builder Demo](https://performanceloyaltygroup.com/improve-pvr-or-pru-on-every-vehicle-sold/) - Profit Builder is a new internal dealer technology which imitates the form of a dealership administered incentive program.
- [LoyaltyTrac Demo](https://performanceloyaltygroup.com/dealership-loyalty-rewards-program-dealer-loyalty-program/dealership-loyalty-pre-paid-maintenance/) - LoyaltyTrac is the most recognized non OEM Dealership Loyalty program available to dealers and independent repair shops with integrated Pre-Paid Maintenance
- [Ultracare Demo](https://performanceloyaltygroup.com/prepaid-maintenance/) - UltraCare is a dealer owned, cloud based, self-administered PPM solution that allows dealerships to create, manage and market their own PPM Program.
- [Phone Consultation](https://performanceloyaltygroup.com/retail-loyalty-program/)

## Portfolio

- [Hyundai National Service Offer](https://performanceloyaltygroup.com/portfolio/dealer-service-marketing/) - Great images gallery project!
- [Mazda National Service Offer](https://performanceloyaltygroup.com/portfolio/dealership-service-marketing-loyalty-retention/) - Marketing technologies and enabled digital promotion services for automotive dealerships and OEM’s to grow retail customer engagement and retention.
- [Kia Canada Customer Engagement](https://performanceloyaltygroup.com/portfolio/dealership-conquest-marketing/) - Great images gallery project!
- [Hyundai Service Offer](https://performanceloyaltygroup.com/portfolio/dealer-mobile-app/) - Great video gallery project!
- [Hyundai Engagement Campaign](https://performanceloyaltygroup.com/portfolio/dealership-service-retention/) - Great images gallery project!
- [Mazda Recall Administration](https://performanceloyaltygroup.com/portfolio/automotive-recall-management/) - Great single image project!
- [Mazda Service Offer](https://performanceloyaltygroup.com/portfolio/auto-dealer-email-marketing/) - Your awesome audio Gallery
- [Mazda Quarterly Service Offer](https://performanceloyaltygroup.com/portfolio/dealership-incentives/) - National quarterly service solication. Consumer participation generated via email and direct mail to a micosite with a specific, limited time offer. Respondents are matched to a dealership though proximity mapping for redemption of the offer.
- [Hyundai Seasonal Service Offer](https://performanceloyaltygroup.com/portfolio/dealership-service-offers/) - Great images gallery project!
- [Hyundai Customer Engagement Offer](https://performanceloyaltygroup.com/portfolio/auto-dealership-customer-engagement/) - Great images gallery project!
- [Mazda Test Drive Stimulas](https://performanceloyaltygroup.com/portfolio/test-drive-incentives/)
- [Mazda Service Offer](https://performanceloyaltygroup.com/portfolio/customer-engagement-programs/) - Great images gallery project!
- [Hyundai National Service Offer](https://performanceloyaltygroup.com/portfolio/loyalty-marketing-services/) - Great images gallery project!
- [Mazda Recall Management](https://performanceloyaltygroup.com/portfolio/dealership-recall-management-programs/) - Great single image project!
- [Mazda Test Drive](https://performanceloyaltygroup.com/portfolio/dealership-customer-engagement/) - Best single audio showcase
- [BMW Employee Ultimate Rewards](https://performanceloyaltygroup.com/portfolio/dealership-employee-retention/) - Great single image project!
- [Chrysler Recall Management](https://performanceloyaltygroup.com/portfolio/automotive-recall-management-program/) - Great single image project!
- [Mazda Customer Engagement](https://performanceloyaltygroup.com/portfolio/service-marketing-programs/) - Great images gallery project!
- [Mazda Parts & Accessory Offer](https://performanceloyaltygroup.com/portfolio/dealership-marketing-programs/) - Great images gallery project!
- [Kia Customer Engagement](https://performanceloyaltygroup.com/portfolio/dealer-service-retention-customer-engagement/) - Great images gallery project!
- [Mazda Recall Management](https://performanceloyaltygroup.com/portfolio/mazda-recall-management/) - Great single image project!

## Portfolio Photography

- [#13 Photo](https://performanceloyaltygroup.com/folio_photos/13-photo/)
- [#12 Photo](https://performanceloyaltygroup.com/folio_photos/12-photo/)
- [#11 Photo](https://performanceloyaltygroup.com/folio_photos/11-photo/)
- [#10 Photo](https://performanceloyaltygroup.com/folio_photos/10-photo/)
- [#9 Photo](https://performanceloyaltygroup.com/folio_photos/9-photo/)
- [#8 Photo](https://performanceloyaltygroup.com/folio_photos/8-photo/)
- [#7 Photo](https://performanceloyaltygroup.com/folio_photos/7-photo/)
- [#6 Photo](https://performanceloyaltygroup.com/folio_photos/6-photo/)
- [#5 Photo](https://performanceloyaltygroup.com/folio_photos/5-photo/)
- [#4 Photo](https://performanceloyaltygroup.com/folio_photos/4-photo/)
- [#3 Photo](https://performanceloyaltygroup.com/folio_photos/3-photo/)
- [#2 Photo](https://performanceloyaltygroup.com/folio_photos/photo-2/)
- [#1 Photo](https://performanceloyaltygroup.com/folio_photos/photo/)

## Categories

- [Driving Retention](https://performanceloyaltygroup.com/category/dealership-customer-retention/)
- [Employee Retention](https://performanceloyaltygroup.com/category/employee-retention/)
- [Fixed Operations](https://performanceloyaltygroup.com/category/dealership-fixed-operations-2/)
- [Driving Retention Blog](https://performanceloyaltygroup.com/category/driving-retention-blog/)
- [Uncategorized](https://performanceloyaltygroup.com/category/uncategorized/)

## Tags

- [Fixed Ops](https://performanceloyaltygroup.com/tag/fixed-ops/)
- [Dealer Customer Retention](https://performanceloyaltygroup.com/tag/dealer-customer-retention/)
- [Dealership Employee Retention](https://performanceloyaltygroup.com/tag/dealership-employee-retention/)
- [LoyaltyTrac](https://performanceloyaltygroup.com/tag/loyaltytrac/)
- [Ultracare](https://performanceloyaltygroup.com/tag/ultracare/)
- [customer loyalty](https://performanceloyaltygroup.com/tag/customer-loyalty/)
- [loyalty programs](https://performanceloyaltygroup.com/tag/loyalty-programs/)
- [retention](https://performanceloyaltygroup.com/tag/retention/)
- [success](https://performanceloyaltygroup.com/tag/success/)
- [customer relationship management](https://performanceloyaltygroup.com/tag/customer-relationship-management/)
- [email campaigns](https://performanceloyaltygroup.com/tag/email-campaigns/)
- [service rewards](https://performanceloyaltygroup.com/tag/service-rewards/)
- [prepaid maintenance](https://performanceloyaltygroup.com/tag/prepaid-maintenance/)
- [customer retention](https://performanceloyaltygroup.com/tag/customer-retention/)
- [targeted marking](https://performanceloyaltygroup.com/tag/targeted-marking/)
- [building profits](https://performanceloyaltygroup.com/tag/building-profits/)
- [engagement](https://performanceloyaltygroup.com/tag/engagement/)
- [selling opportunities](https://performanceloyaltygroup.com/tag/selling-opportunities/)
- [increase revenue](https://performanceloyaltygroup.com/tag/increase-revenue/)
- [rewards program](https://performanceloyaltygroup.com/tag/rewards-program/)
- [retention boost](https://performanceloyaltygroup.com/tag/retention-boost/)
- [loyalty](https://performanceloyaltygroup.com/tag/loyalty/)
- [business strategy](https://performanceloyaltygroup.com/tag/business-strategy/)
- [growth](https://performanceloyaltygroup.com/tag/growth/)
- [consumer experience](https://performanceloyaltygroup.com/tag/consumer-experience/)
- [Discover Card](https://performanceloyaltygroup.com/tag/discover-card/)
- [employee participation](https://performanceloyaltygroup.com/tag/employee-participation/)
- [loyalty program](https://performanceloyaltygroup.com/tag/loyalty-program/)
- [building loyalty](https://performanceloyaltygroup.com/tag/building-loyalty/)
- [problem solving](https://performanceloyaltygroup.com/tag/problem-solving/)
- [email marketing](https://performanceloyaltygroup.com/tag/email-marketing/)
- [flash sale](https://performanceloyaltygroup.com/tag/flash-sale/)
- [increase sales](https://performanceloyaltygroup.com/tag/increase-sales/)
- [tips](https://performanceloyaltygroup.com/tag/tips/)
- [implementation](https://performanceloyaltygroup.com/tag/implementation/)
- [repeat business](https://performanceloyaltygroup.com/tag/repeat-business/)
- [financial growth](https://performanceloyaltygroup.com/tag/financial-growth/)
- [loyal customer growth](https://performanceloyaltygroup.com/tag/loyal-customer-growth/)
- [effective rewards](https://performanceloyaltygroup.com/tag/effective-rewards/)
- [successful foundation](https://performanceloyaltygroup.com/tag/successful-foundation/)
- [automotive industry](https://performanceloyaltygroup.com/tag/automotive-industry/)
- [improve retention](https://performanceloyaltygroup.com/tag/improve-retention/)
- [tactical marketing](https://performanceloyaltygroup.com/tag/tactical-marketing/)
- [customer experience](https://performanceloyaltygroup.com/tag/customer-experience/)
- [customer feedback](https://performanceloyaltygroup.com/tag/customer-feedback/)
- [brand loyalty](https://performanceloyaltygroup.com/tag/brand-loyalty/)
- [customer retention tips](https://performanceloyaltygroup.com/tag/customer-retention-tips/)
- [Groupon](https://performanceloyaltygroup.com/tag/groupon/)
- [social media](https://performanceloyaltygroup.com/tag/social-media/)
- [maximize return](https://performanceloyaltygroup.com/tag/maximize-return/)
- [profit opportunities](https://performanceloyaltygroup.com/tag/profit-opportunities/)
- [value-conscious](https://performanceloyaltygroup.com/tag/value-conscious/)
- [customer engagement](https://performanceloyaltygroup.com/tag/customer-engagement/)
- [build skills](https://performanceloyaltygroup.com/tag/build-skills/)
- [communication](https://performanceloyaltygroup.com/tag/communication/)
- [employee training](https://performanceloyaltygroup.com/tag/employee-training/)
- [loyalty countdown](https://performanceloyaltygroup.com/tag/loyalty-countdown/)
- [staff loyalty](https://performanceloyaltygroup.com/tag/staff-loyalty/)
- [80/20 rule](https://performanceloyaltygroup.com/tag/80-20-rule/)
- [loyalty stages](https://performanceloyaltygroup.com/tag/loyalty-stages/)
- [customer complaints](https://performanceloyaltygroup.com/tag/customer-complaints/)
- [staff involvement](https://performanceloyaltygroup.com/tag/staff-involvement/)
- [customer responsiveness](https://performanceloyaltygroup.com/tag/customer-responsiveness/)
- [plan value](https://performanceloyaltygroup.com/tag/plan-value/)
- [strategy](https://performanceloyaltygroup.com/tag/strategy/)
- [win back customers](https://performanceloyaltygroup.com/tag/win-back-customers/)
- [consistent service](https://performanceloyaltygroup.com/tag/consistent-service/)
- [collaborate](https://performanceloyaltygroup.com/tag/collaborate/)
- [partners](https://performanceloyaltygroup.com/tag/partners/)
- [supply chain relationships](https://performanceloyaltygroup.com/tag/supply-chain-relationships/)
- [centralized database](https://performanceloyaltygroup.com/tag/centralized-database/)
- [data storage](https://performanceloyaltygroup.com/tag/data-storage/)
- [customer satisfaction](https://performanceloyaltygroup.com/tag/customer-satisfaction/)
- [marketing messages](https://performanceloyaltygroup.com/tag/marketing-messages/)
- [business growth](https://performanceloyaltygroup.com/tag/business-growth/)
- [marketing tools](https://performanceloyaltygroup.com/tag/marketing-tools/)
- [employee perks](https://performanceloyaltygroup.com/tag/employee-perks/)
- [financial health](https://performanceloyaltygroup.com/tag/financial-health/)
- [customer service](https://performanceloyaltygroup.com/tag/customer-service/)
- [infographic](https://performanceloyaltygroup.com/tag/infographic/)
- [create customer loyalty](https://performanceloyaltygroup.com/tag/create-customer-loyalty/)
- [promotion](https://performanceloyaltygroup.com/tag/promotion/)
- [aftermarket service](https://performanceloyaltygroup.com/tag/aftermarket-service/)
- [sales incentive](https://performanceloyaltygroup.com/tag/sales-incentive/)
- [successful promotions](https://performanceloyaltygroup.com/tag/successful-promotions/)
- [social media interaction](https://performanceloyaltygroup.com/tag/social-media-interaction/)
- [building employee morale](https://performanceloyaltygroup.com/tag/building-employee-morale/)
- [corporate culture](https://performanceloyaltygroup.com/tag/corporate-culture/)
- [successful business](https://performanceloyaltygroup.com/tag/successful-business/)
- [program setup](https://performanceloyaltygroup.com/tag/program-setup/)
- [successful loyalty program](https://performanceloyaltygroup.com/tag/successful-loyalty-program/)
- [effective loyalty program](https://performanceloyaltygroup.com/tag/effective-loyalty-program/)
- [improvement](https://performanceloyaltygroup.com/tag/improvement/)
- [customer expectations](https://performanceloyaltygroup.com/tag/customer-expectations/)
- [inbound marketing](https://performanceloyaltygroup.com/tag/inbound-marketing/)
- [win customer loyalty](https://performanceloyaltygroup.com/tag/win-customer-loyalty/)
- [incentives](https://performanceloyaltygroup.com/tag/incentives/)
- [build loyalty](https://performanceloyaltygroup.com/tag/build-loyalty/)
- [convert angry customers](https://performanceloyaltygroup.com/tag/convert-angry-customers/)
- [tips for angry customers](https://performanceloyaltygroup.com/tag/tips-for-angry-customers/)
- [loyalty incentives](https://performanceloyaltygroup.com/tag/loyalty-incentives/)
- [point based program](https://performanceloyaltygroup.com/tag/point-based-program/)
- [target customers](https://performanceloyaltygroup.com/tag/target-customers/)
- [retention strategy](https://performanceloyaltygroup.com/tag/retention-strategy/)
- [employee appreciation](https://performanceloyaltygroup.com/tag/employee-appreciation/)
- [employee motivation](https://performanceloyaltygroup.com/tag/employee-motivation/)
- [improve customer service](https://performanceloyaltygroup.com/tag/improve-customer-service/)
- [employee engagement](https://performanceloyaltygroup.com/tag/employee-engagement/)
- [employee loyalty](https://performanceloyaltygroup.com/tag/employee-loyalty/)
- [increase employee loyalty](https://performanceloyaltygroup.com/tag/increase-employee-loyalty/)
- [customer follow up](https://performanceloyaltygroup.com/tag/customer-follow-up/)
- [word-of-mouth marketing](https://performanceloyaltygroup.com/tag/word-of-mouth-marketing/)
- [customer value](https://performanceloyaltygroup.com/tag/customer-value/)
- [lifelong customer](https://performanceloyaltygroup.com/tag/lifelong-customer/)
- [long-term benefits](https://performanceloyaltygroup.com/tag/long-term-benefits/)
- [rewards programs](https://performanceloyaltygroup.com/tag/rewards-programs/)
- [challenging customers](https://performanceloyaltygroup.com/tag/challenging-customers/)
- [customer appreciation](https://performanceloyaltygroup.com/tag/customer-appreciation/)
- [measuring data](https://performanceloyaltygroup.com/tag/measuring-data/)
- [positive changes](https://performanceloyaltygroup.com/tag/positive-changes/)
- [online reputation](https://performanceloyaltygroup.com/tag/online-reputation/)
- [increase service revenue](https://performanceloyaltygroup.com/tag/increase-service-revenue/)
- [loyalty rewards](https://performanceloyaltygroup.com/tag/loyalty-rewards/)
- [variable operations](https://performanceloyaltygroup.com/tag/variable-operations/)
- [employee potential](https://performanceloyaltygroup.com/tag/employee-potential/)
- [building customer loyalty](https://performanceloyaltygroup.com/tag/building-customer-loyalty/)
- [growth strategy](https://performanceloyaltygroup.com/tag/growth-strategy/)
- [A.P.P.L.E.](https://performanceloyaltygroup.com/tag/a-p-p-l-e/)
- [five steps of service](https://performanceloyaltygroup.com/tag/five-steps-of-service/)
- [loyalty strategy](https://performanceloyaltygroup.com/tag/loyalty-strategy/)
- [employee empowerment](https://performanceloyaltygroup.com/tag/employee-empowerment/)
- [employee satisfaction](https://performanceloyaltygroup.com/tag/employee-satisfaction/)
- [service quality](https://performanceloyaltygroup.com/tag/service-quality/)
- [service value](https://performanceloyaltygroup.com/tag/service-value/)
- [retention and loyalty marketing](https://performanceloyaltygroup.com/tag/retention-and-loyalty-marketing/)
- [gen z](https://performanceloyaltygroup.com/tag/gen-z/)
- [marketing to millenials](https://performanceloyaltygroup.com/tag/marketing-to-millenials/)
- [targeted marketing](https://performanceloyaltygroup.com/tag/targeted-marketing/)
- [update technology](https://performanceloyaltygroup.com/tag/update-technology/)
- [increase response rates](https://performanceloyaltygroup.com/tag/increase-response-rates/)
- [increase retention](https://performanceloyaltygroup.com/tag/increase-retention/)
- [loyalty values](https://performanceloyaltygroup.com/tag/loyalty-values/)
- [employee communication](https://performanceloyaltygroup.com/tag/employee-communication/)
- [management tips](https://performanceloyaltygroup.com/tag/management-tips/)
- [growth and profits](https://performanceloyaltygroup.com/tag/growth-and-profits/)
- [increase marketing ROI](https://performanceloyaltygroup.com/tag/increase-marketing-roi/)
- [marketing potential](https://performanceloyaltygroup.com/tag/marketing-potential/)
- [employee commitment](https://performanceloyaltygroup.com/tag/employee-commitment/)
- [lead with vision](https://performanceloyaltygroup.com/tag/lead-with-vision/)
- [leadership](https://performanceloyaltygroup.com/tag/leadership/)
- [customer traffic](https://performanceloyaltygroup.com/tag/customer-traffic/)
- [customer acquisition tools](https://performanceloyaltygroup.com/tag/customer-acquisition-tools/)
- [retention marketing](https://performanceloyaltygroup.com/tag/retention-marketing/)
- [increase business](https://performanceloyaltygroup.com/tag/increase-business/)
- [customer communication](https://performanceloyaltygroup.com/tag/customer-communication/)
- [future growth](https://performanceloyaltygroup.com/tag/future-growth/)
- [marketing strategy](https://performanceloyaltygroup.com/tag/marketing-strategy/)
- [effective marketing](https://performanceloyaltygroup.com/tag/effective-marketing/)
- [brand identity](https://performanceloyaltygroup.com/tag/brand-identity/)
- [customer experience management](https://performanceloyaltygroup.com/tag/customer-experience-management/)
- [long-term securtiy](https://performanceloyaltygroup.com/tag/long-term-securtiy/)
- [analyze effectiveness](https://performanceloyaltygroup.com/tag/analyze-effectiveness/)
- [data tracking](https://performanceloyaltygroup.com/tag/data-tracking/)
- [dealership marketing](https://performanceloyaltygroup.com/tag/dealership-marketing/)
- [marketing dollars](https://performanceloyaltygroup.com/tag/marketing-dollars/)
- [marketing mediums](https://performanceloyaltygroup.com/tag/marketing-mediums/)
- [increase customer retention](https://performanceloyaltygroup.com/tag/increase-customer-retention/)
- [marketing budget](https://performanceloyaltygroup.com/tag/marketing-budget/)
- [quality service](https://performanceloyaltygroup.com/tag/quality-service/)
- [sales tactics](https://performanceloyaltygroup.com/tag/sales-tactics/)
- [business techniques](https://performanceloyaltygroup.com/tag/business-techniques/)
- [creating customer loyalty](https://performanceloyaltygroup.com/tag/creating-customer-loyalty/)
- [long-term loyalty](https://performanceloyaltygroup.com/tag/long-term-loyalty/)
- [competitive pricing](https://performanceloyaltygroup.com/tag/competitive-pricing/)
- [dealer branded](https://performanceloyaltygroup.com/tag/dealer-branded/)
- [service up-sell](https://performanceloyaltygroup.com/tag/service-up-sell/)
- [database clean up](https://performanceloyaltygroup.com/tag/database-clean-up/)
- [increase ROI](https://performanceloyaltygroup.com/tag/increase-roi/)
- [segmented marketing](https://performanceloyaltygroup.com/tag/segmented-marketing/)
- [data segmentation](https://performanceloyaltygroup.com/tag/data-segmentation/)
- [increase profits](https://performanceloyaltygroup.com/tag/increase-profits/)
- [marketing initiative](https://performanceloyaltygroup.com/tag/marketing-initiative/)
- [profitable marketing](https://performanceloyaltygroup.com/tag/profitable-marketing/)
- [customer segmentation](https://performanceloyaltygroup.com/tag/customer-segmentation/)
- [data marketing](https://performanceloyaltygroup.com/tag/data-marketing/)
- [measure ROI](https://performanceloyaltygroup.com/tag/measure-roi/)
- [retention effort](https://performanceloyaltygroup.com/tag/retention-effort/)
- [building customer relationships](https://performanceloyaltygroup.com/tag/building-customer-relationships/)
- [next gen customers](https://performanceloyaltygroup.com/tag/next-gen-customers/)
- ["check-in deals"](https://performanceloyaltygroup.com/tag/check-in-deals/)
- [employee retention](https://performanceloyaltygroup.com/tag/employee-retention/)
- [improving negative reviews](https://performanceloyaltygroup.com/tag/improving-negative-reviews/)
- [increase customer satisfaction](https://performanceloyaltygroup.com/tag/increase-customer-satisfaction/)
- [loyalty incentive](https://performanceloyaltygroup.com/tag/loyalty-incentive/)
- [creative marketing](https://performanceloyaltygroup.com/tag/creative-marketing/)
- [customer retention strategy](https://performanceloyaltygroup.com/tag/customer-retention-strategy/)
- [expanding business](https://performanceloyaltygroup.com/tag/expanding-business/)
- [unique loyalty program](https://performanceloyaltygroup.com/tag/unique-loyalty-program/)
- [Apple Pay](https://performanceloyaltygroup.com/tag/apple-pay/)
- [new customers](https://performanceloyaltygroup.com/tag/new-customers/)
- [payment system](https://performanceloyaltygroup.com/tag/payment-system/)
- [customer correspondence](https://performanceloyaltygroup.com/tag/customer-correspondence/)
- [customer defections](https://performanceloyaltygroup.com/tag/customer-defections/)
- [positive connection](https://performanceloyaltygroup.com/tag/positive-connection/)
- [acquisition marketing](https://performanceloyaltygroup.com/tag/acquisition-marketing/)
- [creating loyalty](https://performanceloyaltygroup.com/tag/creating-loyalty/)
- [dealer currency](https://performanceloyaltygroup.com/tag/dealer-currency/)
- [gross profit increase](https://performanceloyaltygroup.com/tag/gross-profit-increase/)
- [loyalty communications](https://performanceloyaltygroup.com/tag/loyalty-communications/)
- [building positive image](https://performanceloyaltygroup.com/tag/building-positive-image/)
- [customer problems](https://performanceloyaltygroup.com/tag/customer-problems/)
- [resolving complaints](https://performanceloyaltygroup.com/tag/resolving-complaints/)
- [grow customer base](https://performanceloyaltygroup.com/tag/grow-customer-base/)
- [OEM programs](https://performanceloyaltygroup.com/tag/oem-programs/)
- [service retention](https://performanceloyaltygroup.com/tag/service-retention/)
- [unique rewards](https://performanceloyaltygroup.com/tag/unique-rewards/)
- [increasing value](https://performanceloyaltygroup.com/tag/increasing-value/)
- [incentive based rewards](https://performanceloyaltygroup.com/tag/incentive-based-rewards/)
- [increase loyalty](https://performanceloyaltygroup.com/tag/increase-loyalty/)
- [maintaining loyal customers](https://performanceloyaltygroup.com/tag/maintaining-loyal-customers/)
- [unique selling propositions](https://performanceloyaltygroup.com/tag/unique-selling-propositions/)
- [generate exposure](https://performanceloyaltygroup.com/tag/generate-exposure/)
- [company culture](https://performanceloyaltygroup.com/tag/company-culture/)
- [value propositions](https://performanceloyaltygroup.com/tag/value-propositions/)
- [value vs price](https://performanceloyaltygroup.com/tag/value-vs-price/)
- [Customer Match](https://performanceloyaltygroup.com/tag/customer-match/)
- [effective ads](https://performanceloyaltygroup.com/tag/effective-ads/)
- [identify customer types](https://performanceloyaltygroup.com/tag/identify-customer-types/)
- [increase CSI](https://performanceloyaltygroup.com/tag/increase-csi/)
- [building customer loyaltym](https://performanceloyaltygroup.com/tag/building-customer-loyaltym/)
- [Millennial customers](https://performanceloyaltygroup.com/tag/millennial-customers/)
- [repeat customers](https://performanceloyaltygroup.com/tag/repeat-customers/)
- [customer eligibility](https://performanceloyaltygroup.com/tag/customer-eligibility/)
- [extended warranties](https://performanceloyaltygroup.com/tag/extended-warranties/)
- [personal interaction](https://performanceloyaltygroup.com/tag/personal-interaction/)
- [consumer perception](https://performanceloyaltygroup.com/tag/consumer-perception/)
- [responsible marketing](https://performanceloyaltygroup.com/tag/responsible-marketing/)
- [employee rewards](https://performanceloyaltygroup.com/tag/employee-rewards/)
- [gaining new customers](https://performanceloyaltygroup.com/tag/gaining-new-customers/)
- [reward technology](https://performanceloyaltygroup.com/tag/reward-technology/)
- [utilizing technology](https://performanceloyaltygroup.com/tag/utilizing-technology/)
- [customer challenges](https://performanceloyaltygroup.com/tag/customer-challenges/)
- [boost sales](https://performanceloyaltygroup.com/tag/boost-sales/)
- [customer interaction](https://performanceloyaltygroup.com/tag/customer-interaction/)
- [independent customers](https://performanceloyaltygroup.com/tag/independent-customers/)
- [active customer acquisition](https://performanceloyaltygroup.com/tag/active-customer-acquisition/)
- [long-term potential](https://performanceloyaltygroup.com/tag/long-term-potential/)
- [customer retention tool](https://performanceloyaltygroup.com/tag/customer-retention-tool/)
- [effective promotions](https://performanceloyaltygroup.com/tag/effective-promotions/)
- [repurchase ratio](https://performanceloyaltygroup.com/tag/repurchase-ratio/)
- [investment value](https://performanceloyaltygroup.com/tag/investment-value/)
- [premium loyalty program](https://performanceloyaltygroup.com/tag/premium-loyalty-program/)
- [company value](https://performanceloyaltygroup.com/tag/company-value/)
- [social impact](https://performanceloyaltygroup.com/tag/social-impact/)
- [social responsibility](https://performanceloyaltygroup.com/tag/social-responsibility/)
- [community impact](https://performanceloyaltygroup.com/tag/community-impact/)
- [effective advertising](https://performanceloyaltygroup.com/tag/effective-advertising/)
- [influence buying behavior](https://performanceloyaltygroup.com/tag/influence-buying-behavior/)
- [sales opportunity](https://performanceloyaltygroup.com/tag/sales-opportunity/)
- [prepaid maintence](https://performanceloyaltygroup.com/tag/prepaid-maintence/)
- [manager training](https://performanceloyaltygroup.com/tag/manager-training/)
- [increase productivity](https://performanceloyaltygroup.com/tag/increase-productivity/)
- [successful business tips](https://performanceloyaltygroup.com/tag/successful-business-tips/)
- [company structure](https://performanceloyaltygroup.com/tag/company-structure/)
- [employee training process](https://performanceloyaltygroup.com/tag/employee-training-process/)
- [loyalty program fatigue](https://performanceloyaltygroup.com/tag/loyalty-program-fatigue/)
- [relevant marketing](https://performanceloyaltygroup.com/tag/relevant-marketing/)
- [maximize revenue](https://performanceloyaltygroup.com/tag/maximize-revenue/)
- [community support](https://performanceloyaltygroup.com/tag/community-support/)
- [positive word of mouth](https://performanceloyaltygroup.com/tag/positive-word-of-mouth/)
- [service contract value](https://performanceloyaltygroup.com/tag/service-contract-value/)
- [successful selling process](https://performanceloyaltygroup.com/tag/successful-selling-process/)
- [company efficiency](https://performanceloyaltygroup.com/tag/company-efficiency/)
- [customer monitoring](https://performanceloyaltygroup.com/tag/customer-monitoring/)
- [service simplicity](https://performanceloyaltygroup.com/tag/service-simplicity/)
- [improve customer experience](https://performanceloyaltygroup.com/tag/improve-customer-experience/)
- [prioritizing employees](https://performanceloyaltygroup.com/tag/prioritizing-employees/)
- [increase profitability](https://performanceloyaltygroup.com/tag/increase-profitability/)
- [auto industry transformation](https://performanceloyaltygroup.com/tag/auto-industry-transformation/)
- [digital car buying](https://performanceloyaltygroup.com/tag/digital-car-buying/)
- [chat bots](https://performanceloyaltygroup.com/tag/chat-bots/)
- [customer connections](https://performanceloyaltygroup.com/tag/customer-connections/)
- [increased automation](https://performanceloyaltygroup.com/tag/increased-automation/)
- [anticipate customer wants](https://performanceloyaltygroup.com/tag/anticipate-customer-wants/)
- [consistency](https://performanceloyaltygroup.com/tag/consistency/)
- [convenience](https://performanceloyaltygroup.com/tag/convenience/)
- [long-term employees](https://performanceloyaltygroup.com/tag/long-term-employees/)
- [recruiting prospective employees](https://performanceloyaltygroup.com/tag/recruiting-prospective-employees/)
- [customer acquisition tips](https://performanceloyaltygroup.com/tag/customer-acquisition-tips/)
- [employee goodwill](https://performanceloyaltygroup.com/tag/employee-goodwill/)
- [buying experience](https://performanceloyaltygroup.com/tag/buying-experience/)
- [employee compensation](https://performanceloyaltygroup.com/tag/employee-compensation/)
- [employee turnover](https://performanceloyaltygroup.com/tag/employee-turnover/)
- [elderly consumers](https://performanceloyaltygroup.com/tag/elderly-consumers/)
- [dealer branded PPM](https://performanceloyaltygroup.com/tag/dealer-branded-ppm/)
- [increase plan sales](https://performanceloyaltygroup.com/tag/increase-plan-sales/)
- [increasing rewards](https://performanceloyaltygroup.com/tag/increasing-rewards/)
- [management support](https://performanceloyaltygroup.com/tag/management-support/)
- [dealership growth](https://performanceloyaltygroup.com/tag/dealership-growth/)
- [growth influence](https://performanceloyaltygroup.com/tag/growth-influence/)
- [successful retention strategies](https://performanceloyaltygroup.com/tag/successful-retention-strategies/)
- [auto dealer crm](https://performanceloyaltygroup.com/tag/auto-dealer-crm/)
- [auto loyalty](https://performanceloyaltygroup.com/tag/auto-loyalty/)
- [Auto loyalty program](https://performanceloyaltygroup.com/tag/auto-loyalty-program/)
- [automotive loyalty program](https://performanceloyaltygroup.com/tag/automotive-loyalty-program/)
- [car dealership crm](https://performanceloyaltygroup.com/tag/car-dealership-crm/)
- [community involvement](https://performanceloyaltygroup.com/tag/community-involvement/)
- [community outreach](https://performanceloyaltygroup.com/tag/community-outreach/)
- [creating loyal base](https://performanceloyaltygroup.com/tag/creating-loyal-base/)
- [crm automotive](https://performanceloyaltygroup.com/tag/crm-automotive/)
- [dealer loyalty](https://performanceloyaltygroup.com/tag/dealer-loyalty/)
- [dealer loyalty program](https://performanceloyaltygroup.com/tag/dealer-loyalty-program/)
- [dealer loyalty program provider](https://performanceloyaltygroup.com/tag/dealer-loyalty-program-provider/)
- [dealer rewards programs](https://performanceloyaltygroup.com/tag/dealer-rewards-programs/)
- [dealership loyalty](https://performanceloyaltygroup.com/tag/dealership-loyalty/)
- [dealership loyalty program](https://performanceloyaltygroup.com/tag/dealership-loyalty-program/)
- [dealership loyalty program provider](https://performanceloyaltygroup.com/tag/dealership-loyalty-program-provider/)
- [dealership rewards](https://performanceloyaltygroup.com/tag/dealership-rewards/)
- [dealership service retention](https://performanceloyaltygroup.com/tag/dealership-service-retention/)
- [loyalty program providers](https://performanceloyaltygroup.com/tag/loyalty-program-providers/)
- [rewards program software](https://performanceloyaltygroup.com/tag/rewards-program-software/)
- [best loyalty programs](https://performanceloyaltygroup.com/tag/best-loyalty-programs/)
- [crm loyalty program](https://performanceloyaltygroup.com/tag/crm-loyalty-program/)
- [customer rewards program software](https://performanceloyaltygroup.com/tag/customer-rewards-program-software/)
- [employee loyalty programs](https://performanceloyaltygroup.com/tag/employee-loyalty-programs/)
- [loyalty company](https://performanceloyaltygroup.com/tag/loyalty-company/)
- [loyalty program platforms](https://performanceloyaltygroup.com/tag/loyalty-program-platforms/)
- [owner retention program](https://performanceloyaltygroup.com/tag/owner-retention-program/)
- [retail loyalty programs](https://performanceloyaltygroup.com/tag/retail-loyalty-programs/)
- [website loyalty](https://performanceloyaltygroup.com/tag/website-loyalty/)
- [website loyalty program](https://performanceloyaltygroup.com/tag/website-loyalty-program/)
- [customer acquisition](https://performanceloyaltygroup.com/tag/customer-acquisition/)
- [employee interaction](https://performanceloyaltygroup.com/tag/employee-interaction/)
- [innovation](https://performanceloyaltygroup.com/tag/innovation/)
- [experience-focused business tips](https://performanceloyaltygroup.com/tag/experience-focused-business-tips/)
- [loyalty and rewards companies](https://performanceloyaltygroup.com/tag/loyalty-and-rewards-companies/)
- [loyalty card platform](https://performanceloyaltygroup.com/tag/loyalty-card-platform/)
- [loyalty marketing](https://performanceloyaltygroup.com/tag/loyalty-marketing/)
- [loyalty marketing platform](https://performanceloyaltygroup.com/tag/loyalty-marketing-platform/)
- [loyalty rewards software](https://performanceloyaltygroup.com/tag/loyalty-rewards-software/)
- [loyalty scheme software](https://performanceloyaltygroup.com/tag/loyalty-scheme-software/)
- [mobile loyalty software](https://performanceloyaltygroup.com/tag/mobile-loyalty-software/)
- [new automotive industry wants](https://performanceloyaltygroup.com/tag/new-automotive-industry-wants/)
- [simple loyalty program](https://performanceloyaltygroup.com/tag/simple-loyalty-program/)
- [better customer communication](https://performanceloyaltygroup.com/tag/better-customer-communication/)
- [positive customer interactions](https://performanceloyaltygroup.com/tag/positive-customer-interactions/)
- [tips for customer experience](https://performanceloyaltygroup.com/tag/tips-for-customer-experience/)
- [market share](https://performanceloyaltygroup.com/tag/market-share/)
- [CSI surveys](https://performanceloyaltygroup.com/tag/csi-surveys/)
- [employee performance](https://performanceloyaltygroup.com/tag/employee-performance/)
- [survey results](https://performanceloyaltygroup.com/tag/survey-results/)
- [create brand advocates](https://performanceloyaltygroup.com/tag/create-brand-advocates/)
- [enhance buying process](https://performanceloyaltygroup.com/tag/enhance-buying-process/)
- [enhance customer experience](https://performanceloyaltygroup.com/tag/enhance-customer-experience/)
- [increase referrals](https://performanceloyaltygroup.com/tag/increase-referrals/)
- [Amazon](https://performanceloyaltygroup.com/tag/amazon/)
- [patent benefits](https://performanceloyaltygroup.com/tag/patent-benefits/)
- [company innovation](https://performanceloyaltygroup.com/tag/company-innovation/)
- [correct data usage](https://performanceloyaltygroup.com/tag/correct-data-usage/)
- [human interpretation](https://performanceloyaltygroup.com/tag/human-interpretation/)
- [consistent customer service](https://performanceloyaltygroup.com/tag/consistent-customer-service/)
- [prejudging customers](https://performanceloyaltygroup.com/tag/prejudging-customers/)
- [efficient communication](https://performanceloyaltygroup.com/tag/efficient-communication/)
- [analyze consumer behavior](https://performanceloyaltygroup.com/tag/analyze-consumer-behavior/)
- [consumer attention spans](https://performanceloyaltygroup.com/tag/consumer-attention-spans/)
- [digital customer experience](https://performanceloyaltygroup.com/tag/digital-customer-experience/)
- [improve CSI](https://performanceloyaltygroup.com/tag/improve-csi/)
- [auto dealer software](https://performanceloyaltygroup.com/tag/auto-dealer-software/)
- [auto maintenance plus](https://performanceloyaltygroup.com/tag/auto-maintenance-plus/)
- [best prepaid maintenance programs](https://performanceloyaltygroup.com/tag/best-prepaid-maintenance-programs/)
- [car maintenance plan](https://performanceloyaltygroup.com/tag/car-maintenance-plan/)
- [dealer owned ppm program](https://performanceloyaltygroup.com/tag/dealer-owned-ppm-program/)
- [dealer owned pre-paid maintenance](https://performanceloyaltygroup.com/tag/dealer-owned-pre-paid-maintenance/)
- [dealer owned prepaid maintenance](https://performanceloyaltygroup.com/tag/dealer-owned-prepaid-maintenance/)
- [Dealer ppm plans](https://performanceloyaltygroup.com/tag/dealer-ppm-plans/)
- [dealer pre-paid maintenance](https://performanceloyaltygroup.com/tag/dealer-pre-paid-maintenance/)
- [dealer prepaid maintenance](https://performanceloyaltygroup.com/tag/dealer-prepaid-maintenance/)
- [fidelis](https://performanceloyaltygroup.com/tag/fidelis/)
- [fidelis car](https://performanceloyaltygroup.com/tag/fidelis-car/)
- [getfidelis](https://performanceloyaltygroup.com/tag/getfidelis/)
- [ppm](https://performanceloyaltygroup.com/tag/ppm/)
- [ppm sales](https://performanceloyaltygroup.com/tag/ppm-sales/)
- [pre-paid maintenance](https://performanceloyaltygroup.com/tag/pre-paid-maintenance/)
- [prepaid maintenance plan providers](https://performanceloyaltygroup.com/tag/prepaid-maintenance-plan-providers/)
- [prepaid maintenance programs](https://performanceloyaltygroup.com/tag/prepaid-maintenance-programs/)
- [ride-share benefits](https://performanceloyaltygroup.com/tag/ride-share-benefits/)
- [vehicle maintenance plan](https://performanceloyaltygroup.com/tag/vehicle-maintenance-plan/)
- [Vehicle maintenance programs](https://performanceloyaltygroup.com/tag/vehicle-maintenance-programs/)
- [customer acquisiton](https://performanceloyaltygroup.com/tag/customer-acquisiton/)
- [online reviews](https://performanceloyaltygroup.com/tag/online-reviews/)
- [increased productivity](https://performanceloyaltygroup.com/tag/increased-productivity/)
- [loyalty marketing system](https://performanceloyaltygroup.com/tag/loyalty-marketing-system/)
- [management strategy](https://performanceloyaltygroup.com/tag/management-strategy/)
- [employee defection](https://performanceloyaltygroup.com/tag/employee-defection/)
- [hiring behaviors](https://performanceloyaltygroup.com/tag/hiring-behaviors/)
- [auto awards](https://performanceloyaltygroup.com/tag/auto-awards/)
- [car loyalty](https://performanceloyaltygroup.com/tag/car-loyalty/)
- [rewards group](https://performanceloyaltygroup.com/tag/rewards-group/)
- [software for car dealers](https://performanceloyaltygroup.com/tag/software-for-car-dealers/)
- [automotive loyalty programs](https://performanceloyaltygroup.com/tag/automotive-loyalty-programs/)
- [customer incentives](https://performanceloyaltygroup.com/tag/customer-incentives/)
- [holiday productivity](https://performanceloyaltygroup.com/tag/holiday-productivity/)
- [investment](https://performanceloyaltygroup.com/tag/investment/)
- [goodwill program](https://performanceloyaltygroup.com/tag/goodwill-program/)
- [improve business practices](https://performanceloyaltygroup.com/tag/improve-business-practices/)
- [maintain dealership profitability](https://performanceloyaltygroup.com/tag/maintain-dealership-profitability/)
- [customer management](https://performanceloyaltygroup.com/tag/customer-management/)
- [email communications](https://performanceloyaltygroup.com/tag/email-communications/)
- [improve customer communications](https://performanceloyaltygroup.com/tag/improve-customer-communications/)
- [virtual engagement](https://performanceloyaltygroup.com/tag/virtual-engagement/)
- [quality control process](https://performanceloyaltygroup.com/tag/quality-control-process/)
- [increase service to sales](https://performanceloyaltygroup.com/tag/increase-service-to-sales/)
- [sales professionals](https://performanceloyaltygroup.com/tag/sales-professionals/)
- [service sales process](https://performanceloyaltygroup.com/tag/service-sales-process/)
- [successful service lane](https://performanceloyaltygroup.com/tag/successful-service-lane/)
- [create brand loyalty](https://performanceloyaltygroup.com/tag/create-brand-loyalty/)
- [establish credibility](https://performanceloyaltygroup.com/tag/establish-credibility/)
- [loyalty and rewards](https://performanceloyaltygroup.com/tag/loyalty-and-rewards/)
- [customer experience initiative](https://performanceloyaltygroup.com/tag/customer-experience-initiative/)
- [improve employee engagement](https://performanceloyaltygroup.com/tag/improve-employee-engagement/)
- [long-term customer satisfaction](https://performanceloyaltygroup.com/tag/long-term-customer-satisfaction/)
- [service consistency](https://performanceloyaltygroup.com/tag/service-consistency/)
- [social media influence](https://performanceloyaltygroup.com/tag/social-media-influence/)
- [positive customer experience](https://performanceloyaltygroup.com/tag/positive-customer-experience/)
- [reputation management](https://performanceloyaltygroup.com/tag/reputation-management/)
- [consumer convenience](https://performanceloyaltygroup.com/tag/consumer-convenience/)
- [customer motivation](https://performanceloyaltygroup.com/tag/customer-motivation/)
- [employee recognition](https://performanceloyaltygroup.com/tag/employee-recognition/)
- [digital retail](https://performanceloyaltygroup.com/tag/digital-retail/)
- [earning customer loyalty](https://performanceloyaltygroup.com/tag/earning-customer-loyalty/)
- [future business growth](https://performanceloyaltygroup.com/tag/future-business-growth/)
- [relationship building opportunity](https://performanceloyaltygroup.com/tag/relationship-building-opportunity/)
- [dealership loyalty programs](https://performanceloyaltygroup.com/tag/dealership-loyalty-programs/)
- [best customer loyalty traits](https://performanceloyaltygroup.com/tag/best-customer-loyalty-traits/)
- [bringing customers back](https://performanceloyaltygroup.com/tag/bringing-customers-back/)
- [dealer loyalty programs](https://performanceloyaltygroup.com/tag/dealer-loyalty-programs/)
- [dealership customer retention](https://performanceloyaltygroup.com/tag/dealership-customer-retention/)
- [improving CPRO](https://performanceloyaltygroup.com/tag/improving-cpro/)
- [dealership prepaid maintenance](https://performanceloyaltygroup.com/tag/dealership-prepaid-maintenance/)
- [building dealership loyalty](https://performanceloyaltygroup.com/tag/building-dealership-loyalty/)
- [dealeship pre paid maintenance](https://performanceloyaltygroup.com/tag/dealeship-pre-paid-maintenance/)
- [create dealer customer loyalty](https://performanceloyaltygroup.com/tag/create-dealer-customer-loyalty/)
- [dealership customer experience](https://performanceloyaltygroup.com/tag/dealership-customer-experience/)
- [Improving dealership profitability](https://performanceloyaltygroup.com/tag/improving-dealership-profitability/)
- [dealership subscription maintenance](https://performanceloyaltygroup.com/tag/dealership-subscription-maintenance/)

## Portfolio Categories

- [Mazda Parts & Service](https://performanceloyaltygroup.com/portfolio-category/dealership-marketing/)
- [Hyundai Parts & Service](https://performanceloyaltygroup.com/portfolio-category/dealership-loyalty-marketing/)
- [Test Drive Promotion](https://performanceloyaltygroup.com/portfolio-category/dealer-test-drive/)
- [Recall Management](https://performanceloyaltygroup.com/portfolio-category/dealership-recall-management-program/)
- [Customer Engagement](https://performanceloyaltygroup.com/portfolio-category/auto-dealer-customer-retention/)
- [Employee Retention](https://performanceloyaltygroup.com/portfolio-category/dealership-employee-retention-program/)

## Portfolio Photography

- [Any](https://performanceloyaltygroup.com/folio_photos_cat/any/)
- [Art](https://performanceloyaltygroup.com/folio_photos_cat/art/)
- [Minimal](https://performanceloyaltygroup.com/folio_photos_cat/minimal/)
- [People](https://performanceloyaltygroup.com/folio_photos_cat/people/)