Generate More Profit on Every Vehicle Sale

Increase dealership PVR PRU on every vehicle sold with Profit Builder. This unique technology based, dealer administered sales incentive program is designed to accomplish two main objectives that both affect a dealership’s profitability more than any other business element within your store. That being, discounting and long term customer retention.

Profit Builder is the new technology in the form of a customer incentive program. The concept is simple: replace the typical cash discounts given in everyday customer negotiations with your own form of internal dealer currency. This currency acts like a store credit which is only good on future purchases within your dealership or group of dealerships. You are in full control of where and how much currency can be issued and redeemed. Profit Builder is completely automated and fully integrates with your accounting and DMS systems.

Reduce Customer Churn

By transitioning away from the standard, everyday cash discount on a vehicle purchase, service item or F&I product and convert those cash discounts into a form of internal dealer currency you will not only maintain the same gross on every deal, but you’ll also guarantee the future sales and the retention of most of those customers.

SuperCharge Your Sales

In the automotive world, your customers have endless choices. Profit Builder will ensure that your dealership will always remain top-of-mind with your customers without losing your bottom line! Your customers will value their currency the same way they do a savings account or gift card and will use it when they most need it. And that is good for your dealership because they will spend more in doing so.

Your Dealer Currency Program becomes a conduit to your customer from which a series of engagement activities and new marketing strategies can be formed. Dealer Currency customers will visit your dealership more frequently (3.1 visits annually) and spend more when they do visit when compared to a typical retail customer.

For an Even Stronger Bottom Line

Profit Builder is a cloud-based technology that automatically tracks and administers all aspects of issuance, redemption, management of program currency and related customer communications.

No need to worry about any currency liability as it is easily controlled by the pre-determined expiration of unused currency on their termination date, just like a pre-paid maintenance program.

You may even garner further benefit through reinsuring the program with your preferred reinsurance provider.

Start Replacing Cash Discounts With Dealer Currency and grow PVR PRU

Treated just like a prepaid maintenance plan your dealer currency is accounted for within a reserve account. When the currency expiration date passes and any amount is unused it may be recognized as program forfiture and becomes income to your organization.
increase dealership PVR PRU

Listen to the Dealer Who Created The Program

The concept, design and validation of the Profit Builder, Dealer Currency Program was the idea of a very successful and distinguished Toyota and Ford dealer. Take a moment and listen to Doug explain how this simple and extremely effective concept may change the way you do business.

Click the button on the left and meet Doug.

Look How These Dealerships Utilize the Flexibility of Profit Builder

dealership loyalty and the holidays

Stimulate Test Drives

This Toyota Dealership offers a dealer branded stored value card as an incentive to test drive a vehicle. The incentive card can only be redeemed for the purchase of a vehicle at the dealership.

Increase dealership PVR PRU

Energize Vehicle Sales

This metro Honda Store grows vehicle sales by allowing their customers to apply their Dealer Currency towards the purchase of another vehicle.

Acquire New Customers 

These two dealer groups allow their current customers to transfer their existing balances to friends and family who are interested in purchasing a vehicle.

dealership pvr pru

Increase Service Retention & Sales

This suburban Chicago Infiniti store utilizes the program to encourge repeat service visits.

Increase dealership PVR PRU

Can We Send You Some Product Information?

    Visit our Driving Retention Blog for some great customer retention and loyalty ideas for keeping your customers loyal and profitable.