Essential Elements of Customer Loyalty

Essential Elements of Customer Loyalty

in Oct 28, 2020

When it comes to your customers, there are key elements for creating customer loyalty. One thing I find that many businesses fail to analyze — and perhaps one of the most essential ingredients  to earning and keeping customer loyalty – is quality. Customers may love you and love your staff; they may keep coming into your beautiful facility[…]

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Creating Dealership Brand Advocates

Creating Dealership Brand Advocates

in Oct 27, 2020

In today’s climate, consumers increasingly turn to family, friends, peers and even strangers to help make their buying decisions. Decisions as broad as who to do business with or as specific as which item to buy to help solve their problem, word-of-mouth and online reviews have become a key part of that decision-making process. Too[…]

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The Key to Modern Customer Loyalty

The Key to Modern Customer Loyalty

in Oct 26, 2020

As times change, so do consumer desires. What hasn’t changed are the fundamental business practices which have led to customer loyalty for hundreds of years. That small shop owner in the early 1900’s kept his customers coming back through friendly and familiar customer service. Granted, those customers didn’t have as many choices as today, but that’s why businesses need to work harder these days to create[…]

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Different Types of Customer Loyalty

Different Types of Customer Loyalty

in Oct 23, 2020

Different customers will exhibit different types of customer loyalty based upon their personal buying habits; whether we are playing the role of retailer or the role of consumer, we understand this foundational principle without giving it much thought. It is, in many ways, the basis for our desire to understand our clientele; understanding individuals’ buying[…]

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Rewards Programs Mean More than Just Rewards

Rewards Programs Mean More than Just Rewards

in Oct 23, 2020

Customer loyalty programs are indisputably a staple in common society. Most retailers have them and consumers have come to expect them. The problem is that most retailers view rewards programs as an expense, rather than a revenue generator. Sure, there are discounts and other things that come along with rewards programs – and those are[…]

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